American Football

NFL American football franchise the Tampa Bay Buccaneers has agreed a multi-year partnership with fast food restaurant chain PDQ

Canadian brand Gateway Casinos & Entertainment has signed as the first Official National Land-Based Casino Partner of the NFL in Canada

American Airlines has become the inaugural “founding partner” of the $5bn Los Angeles Stadium and Entertainment District in Inglewood, California, and has secured the naming rights to its plaza area. A 2.5-a

The Raiders' stadium in Las Vegas will be officially known as Allegiant Stadium after the National Football League team announced a naming-rights deal with Allegiant Air

Insurance Office of America (IOA) has renewed its sponsorship of the Jacksonville Jaguars NFL American football franchise. The new deal will run for three years

Sports brand Nike has signed a three-year extension of its kit agreement with the University of Nevada, Las Vegas (UNLV) athletics department, in a deal worth $3m (€2.7m) per year.

NFL franchise the Kansas City Chiefs have agreed a new multi-year partnership with the Government Employees Health Association

Rutgers University has signed a record-breaking naming rights deal with New Jersey IT firm SHI International Corp. Under the deal, the Rutgers’ HighPoint.com Stadium will be renamed as the SHI Stadium.

NFL American football franchise the Tampa Bay Buccaneers have signed a multi-year partnership with the North American division of South Korean automotive manufacturer Hyundai

Video game platform PlayStation will return as title sponsor of the Fiesta Bowl, one of the annual College Football Playoff games, as part of a multi-year agreement with broadcast network ESPN

The NFL’s Miami Dolphins aims to be the number one American football franchise for international fan engagement by building on its brand fame worldwide, the ascendancy of its social media offering, Miami’s sta…

David Abrutyn, partner with Bruin Sports Capital, explains how the three-way licensing deal between the NFL, Nike and Fanatics works for the sporting goods giant, which extended its on-field rights partnership with the NFL in March.

The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry experts have told Sports Sponsorship Insider.

NFL franchise the Carolina Panthers has agreed a new partnership with US soft drinks giant Coca-Cola, ending its longstanding relationship with rival Pepsi Co

Global tax services and software provider Ryan has entered into a partnership with the Dallas Cowboys NFL American football team

It’s official – the Oakland Coliseum, home to the NFL’s Oakland Raiders and MLB’s Oakland A’s, will now be named the RingCentral Coliseum. The th

The National Football League will be easing the restrictions on team and player likeness in beer, wine and distilled spirit sponsorships

Social Finance (SoFi) has acquired naming rights to the new NFL stadium currently under construction in Los Angeles, according to VenuesNow

US sports brand Nike has been named as the most valuable apparel brand for the second consecutive year by the BrandZ Top 75 Most Valuable Retail Brands report

American football team the Philadelphia Eagles have signed an extended stadium naming-rights agreement with Lincoln Financial Group, which runs until 2032 and is worth $170m (€152m).

Mobile virtual network operator Lycamobile has stepped up its association with the Jacksonville Jaguars by becoming a top-tier partner of the NFL American football team

NFL franchise the Washington Redskins has signed a 10-year partnership with online US retail brand Fanatics. Under the deal, Fanatics will lead all retail and online store operations for the Redskins

US telco Verizon has signed a new 5G partnership with the National Football League. Under the two-year deal, Verizon will become the Official 5G Innovation Partner of the NFL

Nike has extended its partnership with Brigham Young University (BYU) athletic programme through the end of the 2025-2026 school year

The Oakland Raiders may be struggling to find a home for the 2019 season but the NFL team are moving forward with commercial partnerships for their new stadium in Las Vegas

Paints, coatings and specialty materials provider PPG has agreed a multi-year corporate marketing partnership with NFL American football franchise the Oakland Raiders

Naming rights to Vancouver’s BC Place Stadium, home to Major League Soccer club the Vancouver Whitecaps, will go on the market this year.