American Football

Amazon-owned streaming platform Twitch will become a founding partner of the Raiders' Allegiant Stadium in Las Vegas from next year. Terms of the deal were not disclosed.

NFL American football team the Miami Dolphins has agreed a new sponsorship deal with RoofClaim.com, a residential roof-replacement service. The partnership for the 2019 season makes RoofClaim

Local casino operator expands sports sponsorship profile with Cardinals tie-in

NFL American football franchise the San Francisco 49ers has agreed a multi-year partnership with online eyewear company Zenni Optical

NFL stadium in Denver receives its fourth name in less than two decades

Soft drinks brand Pepsi has renewed its sponsorship of the Super Bowl halftime show until 2022 as part of a wider extension of its partnership with the National Football League

The Buffalo Bills have became the latest NFL team to sign an ‘Official Casino’ deal – expanding its partnership with Seneca Resorts & Casinos. T

The National Football League has entered into a multiyear licensing agreement with Men’s Wearhouse and Jos. A.

The NFL’s Green Bay Packers has upgraded its long-term partnership with the Oneida Nation casino operator to the level of ‘Official Casino of the Green Bay Packers’. T

Illinois’ Elk Grove Village, the largest industrial park in the US, used its title sponsorship of the Bahamas Bowl college football game to bring in new business.  

Video game platform PlayStation will return as title sponsor of the Fiesta Bowl, one of the annual College Football Playoff games, as part of a multi-year agreement with broadcast network ESPN

The NFL’s Miami Dolphins aims to be the number one American football franchise for international fan engagement by building on its brand fame worldwide, the ascendancy of its social media offering, Miami’s sta…

David Abrutyn, partner with Bruin Sports Capital, explains how the three-way licensing deal between the NFL, Nike and Fanatics works for the sporting goods giant, which extended its on-field rights partnership with the NFL in March.

Anheuser-Busch InBev-owned alcoholic seltzer brand Bon & Viv has become the ‘Official Hard Seltzer Sponsor of the NFL’.

Financial services company Credit One Bank will partner with the new Las Vegas NFL franchise on two fronts, starting in 2020.

The National Football League has announced a four-year agreement with leading eyewear and sport lifestyle brand Oakley to become the league’s official helmet visor provider, a new sponsorship category f…

The NBA’s Golden State Warriors top the list of the US sports teams which wield the greatest sponsorship clout outside North America, according to a study by specialist analytics company DataPowa.

NFL American football franchise the Tampa Bay Buccaneers has agreed a multi-year partnership with fast food restaurant chain PDQ

Canadian brand Gateway Casinos & Entertainment has signed as the first Official National Land-Based Casino Partner of the NFL in Canada

American Airlines has become the inaugural “founding partner” of the $5bn Los Angeles Stadium and Entertainment District in Inglewood, California, and has secured the naming rights to its plaza area. A 2.5-a

The Raiders' stadium in Las Vegas will be officially known as Allegiant Stadium after the National Football League team announced a naming-rights deal with Allegiant Air

Insurance Office of America (IOA) has renewed its sponsorship of the Jacksonville Jaguars NFL American football franchise. The new deal will run for three years

Sports brand Nike has signed a three-year extension of its kit agreement with the University of Nevada, Las Vegas (UNLV) athletics department, in a deal worth $3m (€2.7m) per year.

NFL franchise the Kansas City Chiefs have agreed a new multi-year partnership with the Government Employees Health Association

Rutgers University has signed a record-breaking naming rights deal with New Jersey IT firm SHI International Corp. Under the deal, the Rutgers’ HighPoint.com Stadium will be renamed as the SHI Stadium.

NFL American football franchise the Tampa Bay Buccaneers have signed a multi-year partnership with the North American division of South Korean automotive manufacturer Hyundai

NFL franchise the Carolina Panthers has agreed a new partnership with US soft drinks giant Coca-Cola, ending its longstanding relationship with rival Pepsi Co

Global tax services and software provider Ryan has entered into a partnership with the Dallas Cowboys NFL American football team

It’s official – the Oakland Coliseum, home to the NFL’s Oakland Raiders and MLB’s Oakland A’s, will now be named the RingCentral Coliseum. The th

The National Football League will be easing the restrictions on team and player likeness in beer, wine and distilled spirit sponsorships

Social Finance (SoFi) has acquired naming rights to the new NFL stadium currently under construction in Los Angeles, according to VenuesNow

US sports brand Nike has been named as the most valuable apparel brand for the second consecutive year by the BrandZ Top 75 Most Valuable Retail Brands report

American football team the Philadelphia Eagles have signed an extended stadium naming-rights agreement with Lincoln Financial Group, which runs until 2032 and is worth $170m (€152m).

Mobile virtual network operator Lycamobile has stepped up its association with the Jacksonville Jaguars by becoming a top-tier partner of the NFL American football team

NFL franchise the Washington Redskins has signed a 10-year partnership with online US retail brand Fanatics. Under the deal, Fanatics will lead all retail and online store operations for the Redskins

US telco Verizon has signed a new 5G partnership with the National Football League. Under the two-year deal, Verizon will become the Official 5G Innovation Partner of the NFL

Nike has extended its partnership with Brigham Young University (BYU) athletic programme through the end of the 2025-2026 school year