American Football

American Football

Have we got your attention? That was the question burning across presentations on the first day of the Leaders Sport Business Summit in New York City and on the minds of an industry anxious about last year’s broadcast ratings.
American Football

Oil and lubricants giant Castrol has signed a multi-year extension to its partnership with the NFL American football league.
American Football
Payment Services & Credit Cards

The San Diego County Credit Union (SDCCU) has been confirmed as the new title sponsor of the Holiday Bowl US college American football game.
American Football
Soft Drinks

NFL American football team the Kansas City Chiefs has renewed its partnership with soft drinks giant Coca-Cola.
American Football
General Insurance

Insurance and financial services firm Nationwide has renewed its partnership with the NFL American football league.
American Football
Mineral Water

PepsiCo-owned water brand Aquafina has agreed a deal with the NFL to serve as the presenting sponsor of the 2017 edition of the American football league’s Pro Bowl event.
American Football
Soft Drinks

NFL American football team the Dallas Cowboys has signed a multi-year extension to its partnership with US multinational food and beverage corporation PepsiCo.
American Football
Delivery Services

R+L Carriers has struck a deal to retain its role as the title sponsor of the annual New Orleans Bowl US college American football game.
American Football

Automotive, commercial and industrial lubricant company Valvoline has agreed a deal to become a partner of the Pac-12 US college sports conference’s American football programme.
American Football
[Agency]

NFL American football team the Denver Broncos has selected the WME-IMG agency to help secure a new naming-rights partner for Mile High Stadium, its home field.
American Football
Healthcare Equip. & Supplies

NFL American football team the Philadelphia Eagles has extended partnerships with Thomas Jefferson University Hospitals and the Rothman Institute Orthopaedics medical group.
American Football
Consumer Electronics

Electronic equipment manufacturer Johnson Controls has signed on as the naming rights partner of an under-construction sports and entertainment village that will be part of the Pro Football Hall of Fame in the US city of Canton, Ohio.

American Football
Recycling & Waste Management

US waste collection, disposal and recycling company Waste Pro has entered into a partnership with the New Orleans Saints NFL American football franchise.

American Football
Automobile Manufacturing

NFL American football team the Jacksonville Jaguars has entered into a partnership with the Fields Auto Group car dealership chain.

American Football
Car Rental

NFL American football team the New England Patriots has become the latest US major league sports franchise to partner with transportation company Uber.

American Football
Tyres

The NFL UK division of the National Football League has agreed sponsorship deals with tyre manufacturer Bridgestone and bagel producer New York Bakery.

American Football
Packaged Foods & Meats

NFL American football team the Green Bay Packers has partnered with sausage producer Johnsonville to launch a permanent tailgate structure in the car park of its Lambeau Field home stadium.

American Football
Payment Services & Credit Cards

Financial services company American Express has extended its partnership with NFL American football team the Seattle Seahawks.