Online poker operator Winamax has made its latest commercial move into the French Ligue 1 football division through a deal with FC Nantes.
Winamax’s brand will feature on Nantes’ playing shorts throughout the 2015-16 season, while its customers are set to benefit from various initiatives including meet-and-greets with players.
Earlier this week, Winamax partnered with OCG Nice for the forthcoming season having sealed a similar agreement with Olympique de Marseille for the next two campaigns.
Meanwhile, Ligue 1 counterparts FC Lorient and Angers SCO have also confirmed new shirt sponsorship deals.
Soft drinks brand Breizh Cola will have its branding on Lorient’s playing shirts, while newly promoted Angers SCO will feature timing specialist Bodet on the front of its jerseys.
The terms of both deals were not disclosed.