Watches

Cricket

Swiss luxury watchmaker Hublot this month committed to a three-year deal with the International Cricket Council (ICC) after it had previously signed event-only deals with the federation.

Rugby Union

New Zealand Rugby has signed a four-year extension to its partnership with German sportswear giant Adidas and agreed a new sponsorship deal with Swiss watchmaker Tudor.
Cricket

Swiss watchmaker Hublot has agreed a new partnership with the International Cricket Council.
Tennis

Swiss watchmaker Rolex has renewed its sponsorship of the Australian Open grand slam tennis tournament.
Multi-sport

Swiss watchmaker Omega has extended its top-tier worldwide partnership with the International Olympic Committee through to the 2032 summer Games.
Football

Swiss watch maker TAG Heuer, owned by French luxury goods conglomerate LVMH, agreed a multi-year deal with the Chinese Football Association.

Football

Swiss watchmaker Hublot has entered into a partnership with Portuguese Primeira Liga football club Benfica.
Football

Dutch Eredivisie football club Ajax has extended its partnership with Swiss watchmaker Hublot.
Football

Swiss watch manufacturer Tag Heuer has entered into a partnership with the Chinese Football Association.
Cycling

Swiss watchmaker Tag Heuer has agreed a partnership with the 2017 edition of the Tour of California UCI WorldTour cycling race.
Rugby Union

Swiss watchmaker Tag Heuer has agreed a deal to sponsor the 2016-17 World Rugby Sevens Series.
Rugby

Scottish tweed manufacturer Harris Tweed Hebrides (HTH) has entered a partnership with Scottish Rugby, the national association for rugby union in Scotland, to increase brand awareness and sell a Scottish Rugby-themed product collection.
Motorsport

Luxury design brand Felio Siby signed as the Official Lifestyle Partner of Formula One team Force India this year to drive barnd awareness and sales of its limited edition watches.
Golf

Swiss watchmaker Rolex will increase its investment in sponsoring golf's European Tour with the launch next year of the seven-event Rolex Series.

Cycling

Swiss watchmaker Tissot has become the first brand to sign up to the International Cycling Union’s (UCI) fledgling World Cycling Partner programme but the federation will look outside its portfolio to fill the remaining slots.

Football

The J.League, the top division of Japanese club football, has entered into a partnership with Swiss watch manufacturer Tag Heuer.

Swiss watchmaker Tissot has upgraded its exposure with the International Cycling Union (UCI) in the face of an increasingly competitive market for timing sponsorship.

Cycling

BMC Racing has confirmed that Swiss watchmaker Tag Heuer will sponsor the UCI WorldTour cycling team from next year.