Tyres
Kumho partnership a good fit for Atlanta Hawks
NBA basketball team the Atlanta Hawks has entered into a multi-year partnership with the US division of Korean tyre manufacturer Kumho.
Nexen unveils broad winter sports sponsorship strategy
South Korean tyre manufacturer Nexen has agreed deals to sponsor a number of leading winter sports competitions as it seeks to strengthen its brand and increase sales of winter products.
Bridgestone extends backing of Alpine Skiing World Cup
Japanese tyre and rubber company Bridgestone has extended its sponsorship of the International Ski Federation’s Alpine Skiing World Cup.
NBA grips on to Kumho partnership, renews with Müller
The NBA has extended its partnership with Korean tyre manufacturer Kumho, while the North American basketball league has also upgraded its association with dairy products manufacturer Müller, which sponsors the NBA Global Games London event in the English capital.
NFL UK signs up new partners ahead of Twickenham debut
The NFL UK division of the National Football League has agreed sponsorship deals with tyre manufacturer Bridgestone and bagel producer New York Bakery.
Michelin maintains grip on WRC partnership
French tyre manufacturer Michelin has continued its long-running association with the World Rally Championship by signing a three-season extension to its partnership with the motor racing series.
Bridgestone tests power of Olympic Channel platform
Japanese tyre and rubber company Bridgestone paid a “significant additional investment” to its Worldwide Olympic Partner deal to become the first Founding Partner of the Olympic Channel, the new year-round, over-the-top digital channel, launched on August 21.
French handball champions PSG tune up with BestDrive
Tyre and car maintenance network BestDrive has agreed a sponsorship deal with French handball team Paris Saint-Germain.
Manchester United enhances partnership with Apollo
English Premier League football club Manchester United has upgraded its existing partnership with global tyre manufacturer Apollo Tyres.
Cooper drives on with World Rallycross Championship
Tyre manufacturer Cooper has extended its partnership with the World Rallycross Championship motor racing series.
Pirelli becomes first main partner of Electric GT Championship
Italian tyre manufacturer Pirelli has entered into a partnership with the Electric GT Championship, a newly-formed electric car-racing series.
Cooper Tire rolls into Bundesliga market with Mainz
US tyre manufacturer Cooper Tire has entered into a partnership with German Bundesliga football club Mainz.
Ingolstadt forms new sponsorship tier with Falken Tire deal
Japanese tyre manufacturer Falken Tire has expanded its partnership with German Bundesliga football club Ingolstadt 04.
Kumho continues football drive with Lyon deal
Korean tyre manufacturer Kumho has increased its presence in European football by agreeing a sponsorship deal with French Ligue 1 team Olympique Lyonnais.
Kumho makes tracks with Tottenham Hotspur
Korean tyre manufacturer Kumho has entered into a partnership with English Premier League football club Tottenham Hotspur.
Real Madrid pens long-term Hankook deal
Hankook Tire has agreed a partnership with Spanish Liga football club Real Madrid.
NBA’s Cavaliers extend with tyre partner
The Cleveland Cavaliers North American NBA basketball franchise has reportedly extended its partnership with tyre manufacturer American Kenda Rubber.
Hankook: Sports give premium push
Korean tyre company Hankook aims to increase brand awareness and brand image as a premium tyre supplier in Europe through sponsorship activities that are integral to the company’s marketing strategy in the region.