Hankook Tire has agreed a partnership with Spanish Liga football club Real Madrid.
The agreement will run for three seasons, from 2016-17 to 2018-19.
The tyre manufacturer will be activated during Real’s home Liga games and matches in the Copa del Rey domestic knockout tournament, as well as European home and away games.
In a statement the Korean firm said: "Hankook Tire aim to increase brand recognition and expand its global footprint along with Real Madrid’s worldwide popularity."
In football, Hankook is already a sponsor of the Uefa Europa League European club competition and German Bundesliga club Borussia Dortmund.