Ingolstadt forms new sponsorship tier with Falken Tire deal

Japanese tyre manufacturer Falken Tire has expanded its partnership with German Bundesliga football club Ingolstadt 04.

The one-year deal will run for the 2016-17 season.

Under the agreement, Falken Tire will become the first company to feature in the club’s new platinum partner second-tier sponsorship category.

Falken Tire will also benefit from a branding presence on interview backdrops and undertake a series of marketing initiatives in partnership with the club.

Franz Spitzauer, chief financial and marketing officer at Ingolstadt, said: “The platinum partnership with Falken is a major step in advancing our internationalisation strategies in the area of ​​sponsorship.”