Kumho makes tracks with Tottenham Hotspur

Korean tyre manufacturer Kumho has entered into a partnership with English Premier League football club Tottenham Hotspur.

Kumho has signed an initial two-year deal to become the club’s official tyre partner. The agreement will cover the 2016-17 and 2017-18 Premier League seasons.

Under the agreement, Kumho will receive brand exposure during games at Tottenham’s White Hart Lane stadium, and via the club’s digital media channels.

The company will also serve as the presenting partner of Tottenham’s match day player mascot programme, and collaborate with the club on community-based initiatives through the Tottenham Hotspur Foundation.

Kumho also holds sponsorship deals with German Bundesliga teams Schalke 04, Hamburg SV and Hertha Berlin, and has previously partnered with Tottenham’s Premier League rival Manchester United.