Travel & Tourism
ANA extends title sponsorship of LPGA major
Japanese airline All Nippon Airways has renewed its title sponsorship of women’s golf major the ANA Inspiration.
Speedway Motorsports signs rideshare partner
Speedway Motorsports, which operates a number of racetracks in North America, has entered into a partnership with crowd-powered travel company Rally.
Thomas Cook Sport extends F1 commitment to Mercedes
Formula One motor-racing team Mercedes has entered into a partnership with UK-based sports travel operator Thomas Cook Sport.
AirAsia commits to wide-ranging surfing deal
Malaysian airline AirAsia has agreed a sponsorship deal with Australia’s leading surfing bodies.
Mumbai Indians land new shirt sponsor
Indian Premier League Twenty20 cricket franchise the Mumbai Indians has signed a shirt sponsorship deal with online travel company Goibibo.
AirAsia deal adds to UFC’s presence in Asia-Pacific
The Ultimate Fighting Championship mixed martial arts organisation plans to host five events in Asia and Australia in 2018 as it consolidates its presence in Asia-Pacific and creates more assets for its expanding regional sponsorship roster.
Borussia Dortmund lands Bangkok Airways partnership
German Bundesliga football club Borussia Dortmund has entered into a partnership with Thai airline Bangkok Airways.
United Airlines steps up Special Olympics support
United Airlines has expanded its partnership with Special Olympics, the movement that seeks to empower athletes with intellectual disabilities, making the association a global relationship.
Inter secures Gattinoni deal
Italian tourism and business travel firm Gattinoni Group has agreed to become an official supplier of Inter Milan, which plays in the country’s Serie A top-tier club football competition.
PGA Tour event forgoes title sponsorship to secure future
The PGA Tour golf event in Fort Worth, Texas will be known as the Fort Worth Invitational this year after four companies agreed to support the tournament in the absence of outgoing title sponsor, speciality foods retailer Dean & DeLuca.
San Francisco Giants sign bikeshare partner for spring training
Major League Baseball team the San Francisco Giants has entered into a partnership with bikeshare company LimeBike.
Lille teams up with Waze
French Ligue 1 football club Lille has entered into a partnership with traffic and navigation app Waze.
Qatar Airways takes sleeve sponsorship at Bayern Munich
German Bundesliga football club Bayern Munich has agreed a deal with Qatar Airways to become its new sleeve sponsor from next season.
Arsenal hails record deal with Emirates extension
English Premier League football club Arsenal has renewed its shirt sponsorship deal with Dubai-based airline Emirates.
Valencia extends Cabify partnership
Spanish LaLiga football club Valencia has extended its partnership with transportation network company Cabify.
Emirates extends USA Rugby deal
Dubai-based airline Emirates has renewed its sponsorship of the USA Rugby national governing body.
King Power teams up with wheelchair rugby showpiece
Thai travel retail group King Power has agreed a deal to become the title sponsor of the inaugural Wheelchair Rugby Quad Nations tournament.
Uber backs Pakistan Super League
Transportation network Uber has agreed a deal to sponsor this year’s edition of the Pakistan Super League Twenty20 cricket tournament.