Uber backs Pakistan Super League

Transportation network Uber has agreed a deal to sponsor this year’s edition of the Pakistan Super League Twenty20 cricket tournament.

Uber signed the partnership with the Pakistan Cricket Board, which organises the competition.

Uber will serve as the official transport partner of the 2018 PSL, which runs from February 22 to March 25.

Safee Shah, general manager for Uber Pakistan, said: “This one-of-its-kind partnership will see us bring safe, reliable and convenient rides to match goers and we hope we are able to deliver an amazing experience to the fans.”