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AirAsia deal adds to UFC’s presence in Asia-Pacific
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AirAsia: UFC deal targets Chinese and Australian markets
Low-cost airline AirAsia has signed sponsorship deals with leading mixed martial arts and surfing organisations to help grow the brand in important Asia-Pacific markets such as China and Australia
QPR deal drives UK mentions for AirAsia
IN THE SECOND part of Frontloaded's analysis of AirAsia’s sponsorship of English Premier League club QPR, Flightdeck, the social media tracker service from Havas Sports & Entertainment, reveals that t...
QPR deal triggers AirAsia online chat
WHEN THE STORY broke on July 29 that AirAsia CEO Tony Fernandes considered purchasing a controlling stake in Queens Park Rangers, 8