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AirAsia: UFC deal targets Chinese and Australian markets
Low-cost airline AirAsia has signed sponsorship deals with leading mixed martial arts and surfing organisations to help grow the brand in important Asia-Pacific markets such as China and Australia
UFC renews with AirAsia, signs with PokerStars, Motel 6, LiteCoin, Kraft Heinz
The Ultimate Fighting Championship has inked one renewal and four new partnerships since December last year, raising at least $6m (€5.3m) in sponsorship revenue.
Kraft Heinz builds on UFC association
Mixed martial arts organisation UFC has signed a multi-year partnership with Kraft Heinz Company brand Devour
UFC signs first cryptocurrency, poker partners
The Ultimate Fighting Championship (UFC) mixed martial arts promotion has signed partnerships with cryptocurrency firm Litecoin and poker brand PokerStars
One Championship signs telco partner
The One Championship mixed martial arts series has agreed a sponsorship deal with telco Telenor Myanmar.
Boost Mobile connects with Bellator
Mixed martial arts promotion Bellator has entered into a partnership with US telco Boost Mobile.