Travel & Tourism
Singapore Airlines maintains backing of nation’s F1 race
Singapore Airlines has agreed an extension to its title sponsorship deal with Formula One’s Singapore Grand Prix.
Rugby World Cup takes flight with Heathrow
London-based Heathrow Airport has agreed a deal to become an official provider of the 2015 Rugby World Cup.
Arabian Gulf League lands Emirates deal
Dubai-based airline Emirates has agreed a three-year commercial partnership with the Arabian Gulf League club football competition.
Visit Seattle lands Clipper Race platform
The Visit Seattle agency has signed up as a first-time team sponsor for the 2015-16 edition of the Clipper Round the World Yacht Race.
Yamato Holdings unveiled as Tokyo 2020 partner
Transport company Yamato Holdings has been unveiled as the latest official partner of the Tokyo 2020 summer Olympic Games.
Bermuda Tourism Authority sets course for America’s Cup
The Bermuda Tourism Authority has agreed a deal to become an official partner of the 35th America’s Cup.
Eagles take flight with renewed American Airlines deal
American Airlines has renewed its partnership with NFL American football franchise the Philadelphia Eagles.
Japan Airlines lands global partnership with Fiba
The International Basketball Federation (Fiba) has secured a deal to make Japan Airlines a global partner.
Virginia tourism body signs up to support Richmond 2015
The Virginia Tourism Corporation has entered into a partnership with Richmond 2015, organiser of this year’s UCI Road World Championships cycling event.
Turkish Airlines wings in for Fenerbahce’s Champions League campaign
Turkish Super Lig football team Fenerbahce has agreed a shirt sponsorship deal with Turkish Airlines for its matches in Uefa club competitions this season.
French tourism agency pledges support to Euro 2016
French national tourism agency Atout France has entered into a partnership with Euro 2016 SAS, the local organising committee for the Uefa Euro 2016 national team football competition.
Second-tier deals take Rio 2016 closer to $1bn
The domestic sales programme for the Rio 2016 Summer Olympic Games is once again gaining traction after signing four second-tier deals in the past three months.
All Blacks stay on board with Air New Zealand
Air New Zealand has renewed its sponsorship deal with the country’s iconic All Blacks rugby union national team.
Bundesliga trio sign sponsorship deals
German Bundesliga clubs VfL Wolfsburg, Werder Bremen and Mainz 05 have agreed sponsorship deals ahead of the new football season.
LATAM Airlines Group wings in for Rio 2016
The LATAM Airlines Group has reached an agreement for its TAM Linhas Aereas and TAM Viagens companies to serve as official sponsors of the Rio 2016 Olympic Games.
All Nippon Airways to sponsor Fina World Championships
Fina, the global governing body for swimming, has reached a sponsorship agreement with Japanese airline All Nippon Airways (ANA) for its World Championships.
Delta Air Lines refuels Chelsea partnership
English Premier League champion Chelsea has signed an extension to its partnership with Delta Air Lines.
Emirates title sponsorship part of wider FA revamp
The FA Cup title sponsorship deal which England’s Football Association signed with Emirates this month keeps the association on course to hit its commercial revenue target.