Travel & Tourism

Sentient Jet has agreed a multi-year deal to become the preferred private aviation partner of the Kentucky Derby horse racing event.

Delta Air Lines has signed a six-year extension to its partnership with sports and entertainment company AEG in a deal that encompasses NHL ice hockey club the Los Angeles Kings.

French shipping company Brittany Ferries has been named an official supporter of the 2016 Grand Départ, the event that marks the opening of the Tour de France cycling competition.

Abu Dhabi-based state carrier Etihad's sponsorship strategy is to create custom sponsorships, which allow the brand to meet specific goals especially around customer sales and retention.

French short-term rental property company Abritel-HomeAway has agreed a deal to become a sponsor of the Uefa Euro 2016 national team football tournament, which will take place in the country this summer.

Golf’s Ladies European Tour has entered into a global partnership with Abu Dhabi-based airline Etihad Airways.

Football Federation Australia, the sport’s governing body in the country, has extended and enhanced its partnership with the nation’s flag carrier airline Qantas.

Morocco’s national carrier Royal Air Maroc has entered into a partnership with Campeonato Brasileiro Serie A football club Santos.

European football’s governing body Uefa is closing in on completing its top-tier sponsorship sales for Euro 2016 after Turkish Airlines signed on as the ninth global partner of the national team tournament.

NFL American football franchise the Minnesota Vikings has agreed a six-year extension to its partnership with Delta Air Lines.

Turkish Tourism has agreed a deal with Euroleague Basketball to become the official premium destination partner of the sport’s top European club tournament and the organisation’s Eurocup competition for the 2015-16 season.

Morocco’s national carrier Royal Air Maroc says its recent shirt sponsorship deal with Campeonato Brasileiro Serie A football club Santos is set to mark the beginning of a wider partnership between the two parties.

North American travel centre operator Pilot Flying J has agreed a deal to become title sponsor of next year’s Battle at Bristol college American football game between the Virginia Tech Hokies and the Tennessee Volunteers – an event that is expected to set a new attendance record.

The Emirates airline has penned a long-term deal to become the premier partner of the ATP World Tour, the top professional men’s tennis tour.

The International Premier Tennis League (IPTL) has entered into a new three-year partnership with Qatar’s national carrier Qatar Airways.

English Premier League football club West Bromwich Albion has agreed a partnership with India’s national carrier Air India.