Travel & Tourism
IPL champions land extensions with airlines
Abu-Dhabi based airline Etihad Airways and its partner, India-based Jet Airways, have renewed their sponsorship deal with Indian Premier League Twenty20 cricket franchise the Mumbai Indians.
Anheuser-Busch, Delta sign up for Copa America Centenario
US brewing giant Anheuser-Busch and Delta Air Lines have signed up as official partners of this summer’s Copa America Centenario national team football tournament, which will be staged in the United States.
Emirates keep New York Cosmos in football sponsorship portfolio
Dubai-based airline Emirates has agreed a three-year extension to its global partnership with North American Soccer League franchise the New York Cosmos.
Tokyo 2020 teams up with travel companies
Organisers of the Tokyo 2020 summer Olympic Games have unveiled three new official partners, occupying the second domestic tier of the event’s sponsorship programme.
Rome 2024 lands Alitalia partnership
Italian airline Alitalia has agreed a deal to sponsor Rome’s bid to host the 2024 Olympic Games.
Delta adds to MLB portfolio with Nationals deal
Delta Air Lines has expanded its Major League Baseball portfolio by signing a sponsorship deal with the Washington Nationals.
South African FA takes off with new airline partner
South African Airways has agreed a partnership with the South African Football Association (SAFA), the sport’s national governing body.
Volleyball Australia says hello to new major sponsor
Travel distribution company Helloworld has agreed a four-year deal to become the major sponsor of Volleyball Australia, the sport’s governing body in the country.
NBA’s Hawks take flight with private jet partner
Private aviation company Sentient Jet has agreed a multi-year partnership with North American NBA basketball team the Atlanta Hawks.
Irish FA lands airline partner ahead of Euro 2016
Irish airline CityJet has entered into a partnership with the Football Association of Ireland.
Brazil’s NBB takes off with airline partner
Brazilian airline Avianca has entered into a partnership with the country’s National Basketball League (LNB), under which it will sponsor the top-tier NBB club competition.
Nascar opens new category with Allegiant Air deal
US low-cost airline Allegiant Air has entered into a multi-year partnership with North American stock-car racing series Nascar.
Melbourne Storm lands Tigerair extension
Australian NRL rugby league club Melbourne Storm has signed a five-year extension to its sponsorship agreement with official airline partner, Tigerair Australia.
Paris Marathon lands Air France partnership
The Air France airline has agreed a three-year deal to become an official partner of the Paris Marathon.
Cricket Ireland extends with Toyota, rekindles Tourism Ireland partnership
Cricket Ireland has renewed its partnership with Japanese carmaker Toyota, while the national governing body has also teamed up with Tourism Ireland ahead of next month’s World Twenty20 national team tournament.
Emirates retains Durham in cricket portfolio
Dubai-based airline Emirates has agreed to a seven-year extension of its sponsorship deal with English county cricket club Durham, under which the team’s ground will be given a new name.
Emirates land first-ever baseball partnership
Dubai-based airline Emirates has entered into a partnership with Major League Baseball franchise the Los Angeles Dodgers.
BetVictor signs up with BHA
Online casino and sportsbook operator BetVictor has agreed a three-year deal to become an ‘authorised betting partner’ of the British Horseracing Authority (BHA).