Australian NRL rugby league club Melbourne Storm has signed a five-year extension to its sponsorship agreement with official airline partner, Tigerair Australia.
The agreement will run until the end of the 2020 season. The two parties’ previous deal, signed in 2013, expired at the end of the 2015 NRL campaign.
Under the agreement, Tigerair’s branding will continue to be present on the lower back area of the team’s playing jerseys during the upcoming 2016 season. The club stated that the airline’s on-field presence would increase from the 2017 season onwards.
To mark the partnership, a Storm-branded Tigerair A320 aircraft has been designed. The aircraft will be named after Cameron Smith, the club’s captain. In addition, a number of game-day activations and giveaways will be organised by the club and Tigerair to promote the partnership.
Tigerair Australia chief executive Rob Sharp said: “Over the past three years the partnership has proved to be a great fit for Tigerair Australia. Innovation is a key cornerstone of the Tigerair brand, as it is for Melbourne Storm and that will continue to be a focus during the upcoming NRL season.”
Melbourne Storm’s 2016 NRL season gets underway on Monday with a home fixture against St George Illawarra Dragons.