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Cricket Ireland extends with Toyota, rekindles Tourism Ireland partnership

Cricket Ireland has renewed its partnership with Japanese carmaker Toyota, while the national governing body has also teamed up with Tourism Ireland ahead of next month’s World Twenty20 national team tournament.

Toyota will remain the body’s official car partner until 2020 after agreeing a four-year extension of its existing deal.

Under the agreement, the company will provide Cricket Ireland with a fleet of vehicles to support its operational and business needs. Toyota will also continue to back the body’s development programmes.

Dennis Cousins, commercial director at Cricket Ireland, said: “In the three years to date that Toyota Ireland have supported Cricket Ireland, we have seen Irish cricket reach new heights with significantly higher participation levels and more fans supporting the game here.”

Meanwhile, Tourism Ireland has agreed a deal to sponsor the country’s men’s and women’s teams at this year’s World Twenty20 tournament, which takes place in India from March 8 to April 3.

Tourism Ireland’s logo will appear prominently on the teams’ playing shirts, while the company will also be promoted on Cricket Ireland’s official website and social media platforms. Tourism Ireland also sponsored the team at last year’s World Cup in Australia and New Zealand.

Cricket Ireland chief executive Warren Deutrom said: “India is cricket’s biggest market and we are confident we can spread a positive message of what Ireland has to offer to one of Tourism Ireland’s key emerging markets during one of the biggest international sporting events of the year.”