NBA’s Hawks take flight with private jet partner

Private aviation company Sentient Jet has agreed a multi-year partnership with North American NBA basketball team the Atlanta Hawks.

Under the deal, the terms of which were not disclosed, Sentient Jet will serve as the official private jet partner of the Hawks.

Sentient Jet will also acquire the naming rights to the ‘Owner’s Lounge’ facility inside the team’s Philips Arena and will launch a Hawks-themed flight card.

In addition, Sentient Jet will work with the team on a range of on-site hospitality events with Hawks players and team management, as well as offer an exclusive Sentient Flight Card to all Hawks VIP ticket members.

The agreement will mark Sentient Jet’s third commercial agreement in the NBA, following deals with the Orlando Magic and Boston Celtics.