Travel & Tourism

The Air France airline has agreed a deal to become an official supplier of the Paris 2024 bid for the summer Olympic and Paralympic Games.

Australian airline Qantas has renewed its partnership with the British & Irish Lions ahead of the rugby union team’s tour of New Zealand in 2017.

Battery manufacturer Duracell is expanding its return to sports marketing with a three-year partnership with the Great Run Series which will build brand awareness for a mass audience, Alex Haslam, Duracell UK marketing manager, told Sports Sponsorship Insider.

International sports properties provide a key platform to create positive brand associations for the Turkey’s national flag carrier Turkish Airlines.

Manel Arroyo, vice-president of marketing and communications at Barcelona, has confirmed that the Spanish Liga football club is in “well advanced” talks with a number of companies as it continues its search for a main shirt sponsor.

Japanese railway companies Tokyo Metro and East Japan Railway Company (JR East) have agreed partnerships with the Tokyo 2020 organising committee for the Olympic and Paralympic Games.

Qatar’s national carrier Qatar Airways has entered into a partnership with the Asian Paralympic Committee.

Formula One motor-racing world championship team Renault has sealed a commercial partnership with Admiral Yachts.

Tourism Malaysia has entered into a partnership with LaLiga, which operates the top two divisions of Spanish football.

North American Major League Baseball franchise the Pittsburgh Pirates has secured five new partnerships for the 2016 season.

European camping holiday company Vacansoleil has extended its sponsorship deal with French Ligue 1 football club Lille.

Panamanian airline Copa Airlines has renewed its sponsorship agreement with Campeonato Brasileiro Serie A football club São Paulo ahead of the new season.

The Virgin Australia airline has been unveiled as the new title sponsor of the country's V8 Supercars motorsport series.

Dubai-based airline Emirates has renewed its long-running partnership with the International Cricket Council.

British Airways has agreed a deal with the British Olympic Association to become the official airline partner of Team GB at this summer’s Olympic Games in Rio de Janeiro, Brazil.

German Bundesliga football club Borussia Dortmund has entered into a regional partnership with Mongolian Airlines.