Telecoms

Football

French Ligue 1 football club Paris Saint-Germain has signed a six-year sponsorship deal with Ooredoo, an agreement that will grant the Qatari telecommunications firm branding on the club’s shirt and naming rights to its training ground.

Formula E has signed multi-year agreements making DHL and Qualcomm official founding partners of the new electric-powered motor-racing championship.

Football

Telecommunications provider T-Mobile has reached a deal to become an official partner to the Austrian Football Association (OFB).

Multi-sport

Presented by The Marketing Arm Introduction AT&T is the official communications partner of the U.S. Olympic Committee, providing financial support, products and services to Team USA
Basketball

Sponsorship revenue for the 2014 Fiba Basketball World Cup in Spain has passed the €10m ($13.4m) mark after the two most recent National Supporter deals, with private healthcare service Sanitas and mobile operator Vodafone Spain.

Football

Telecommunications company New Generation Mobile has agreed a deal to become a top sponsor of the Italian Serie B second-tier football competition for the 2013-14 season.

Football

Turkish Super Lig football club Besiktas has finalised a 15-year shirt sponsorship and stadium naming rights deal, from 2014-15 to 2028-29, with telecommunications company Vodafone.

Cycling

UCI WorldTour cycling team Euskaltel-Euskadi has confirmed it will disband at the end of the 2013 season after having failed to secure a secondary sponsor for the 2014 campaign.

Football

English Premier League football club West Ham United has agreed a two-year extension to its partnership with low-cost international mobile call provider Lycamobile.

Football

Three new sponsors have been added to the roster of this year’s Fifa Beach Soccer World Cup in Tahiti.

Badminton

Telecommunications firm Vodafone India has been announced as the title sponsor of the new Indian Badminton League competition.

Football

Campeonato Brasileiro Série A football club Atlético Mineiro has agreed a new sponsorship deal with Italian telecommunications firm TIM.

Basketball

Mobile phone network Orange will serve as a sponsor of the International Basketball Federation’s (Fiba) 27th African Basketball Championship.

Rugby Union

UK pay-television broadcaster BT Sport has agreed a four-year partnership with Scottish Rugby in a deal that includes the shirt sponsorship of Glasgow Warriors and Edinburgh Rugby for the Pro12 and Heineken Cup competitions.

Luke Southern, programme director, Glasgow 2014 at Virgin Media is responsible of for the telecom and cable TV brand’s activation of its tier one sponsorship of the Commonwealth Games in Glasgow in 2014.
American Football

NFL American football franchise the Dallas Cowboys have confirmed that they have entered into a stadium naming rights partnership with telecommunications company AT&T.

Cricket

Indian mobile phone manufacturer Celkon Mobiles has reached a deal to become the title sponsor of the one-day international cricket series between Zimbabwe and India.

American Football

NFL American football franchise the Dallas Cowboys are close to agreeing a stadium naming rights deal with telecommunications company AT&T, according to US news sources.