Telecoms

IndyCar has announced that telecommunications firm Verizon has stepped up from its current status as an official partner to assume title sponsorship of the US motor racing series under a new multi-year deal.

Telecommunication provider Verizon Wireless has agreed a deal to become the new title sponsor of the IndyCar motor racing series, according to the Indianapolis Business Journal.

The Yamaha Motor Company has announced a five-year agreement with Spanish telecommunications company Telefónica for its Movistar brand to assume title sponsorship of the Japanese firm’s factory team in the MotoGP motorcycling series.

Auckland-based rugby league team the Warriors have renewed their long-standing naming sponsorship agreement with telecommunications group Vodafone until the end of the 2018 NRL season.

UK telecommunications company BT has renewed its title sponsorship of the Great CityGames Manchester, taking in the 2014 edition of the urban athletics event.

London’s Wembley Stadium has ended its search for a lead partner with telecommunications company EE signing a six-year deal to take on the rights.

The Rio 2016 Organising Committee for the Olympic and Paralympic Games is struggling to reach its second minimum sponsorship target of $1.3bn (€950m), the amount required to operate the Games without further government subsidy.

Mobile phone manufacturer Alcatel OneTouch has agreed a one-year deal to sponsor the Super League, the top division of UK rugby league.

Irish sponsorships picked up two of the most prestigious awards at the ESA Excellence Awards last night, with Liberty Insurance winning the Business to Consumer category for its joint sponsorship of Gaelic Athletic Association sports, hurling and camogie, and Electric Ireland winning the gold medal in the ESA Best of Europe category for its sponsorship of Team Ireland in the London Olympics 2012.

Canadian NHL ice hockey franchise the Ottawa Senators has agreed a 12-year extension to its sponsorship deal with telecommunications company Bell Media which will run through the 2025-26 season.

The organising committee for Toronto’s staging of the 2015 Pan American and Parapan American Games has made a double addition to its commercial portfolio by agreeing deals with CAA South Central Ontario and Allstream.

Formula One motor-racing team Lotus has concluded its second significant sponsorship deal this week after announcing a partnership with mobile communications and connectivity company Yota Devices.

Cable television and broadband provider Unitymedia KabelBW has reached an agreement to become a ‘champion partner’ of German Bundesliga football team Borussia Dortmund.

The Force India Formula One motor-racing team has announced sponsorship agreements with Mexican telecommunications company Claro and Kazakh sporting foundation Astana, while fellow F1 outfit Caterham has…

English Premier League football club Arsenal has signed a global partnership with Chinese telecommunications company Huawei which will run through the 2015-16 season.

Indian smart phone brand Xolo has reached an agreement with Liverpool to become the English Premier League football club’s first regional marketing partner in the country.