Telecoms
Jamaican Football Federation nets extensions with sponsors
The Jamaican Football Federation has extended its sponsorship deals with telecommunications company Digicel and the Petroleum Corporation of Jamaica (Petrojam).
T-Mobile strikes MLB extension, gains new rights
Telecommunications company T-Mobile has today (Wednesday) agreed a three-year extension to its sponsorship deal with Major League Baseball.
WNBA tips off with new lead sponsor
US telecommunications company Verizon has entered into a partnership with the Women’s National Basketball Association.
AT&T backs WEC’s new Mexican race
US telecommunications company AT&T has signed up as the presenting sponsor of the World Endurance Championship’s new race in Mexico.
U Mobile dials in to Malaysian football partnership
Malaysian telecommunications company U Mobile has sealed a deal to co-sponsor the country’s Superbest Power Piala FA and Liga Premier Malaysia club competitions.
Super League’s Giants connect with new shorts partner
UK telecommunications company Abzorb has entered into a partnership with English Super League rugby league club Huddersfield Giants.
Thai companies return to back country’s golf showpiece
Telecommunications company True Corporation and beverage firm ThaiBev have returned to back the Thailand Classic golf event for a second successive year.
AT&T maintains connection with Red Bull Racing
US telecommunications company AT&T has extended its backing of Red Bull Racing by signing a new multi-year partnership with the Formula One motor racing team.
Sevilla connects with ZTE
The ZTE Mobile Devices division of Chinese telecommunications company ZTE has been named the official technology partner of Spanish LaLiga football club Sevilla.
Santos secures stronger connection with shirt sponsor
Campeonato Brasileiro Serie A football club Santos has renewed its shirt sponsorship deal with Brazilian conglomerate Grupo Algar.
Malaysian FA extends with main sponsor, adopts new name for national team
The Football Association of Malaysia has agreed a five-year extension to its partnership with telecommunications company Telekom Malaysia.
VoIP Defender signs up as title sponsor for World Curling Junior Championships
Business communications and networking firm VoIP Defender has agreed a deal to become title sponsor of the World Curling Federation’s 2016 World Junior Championships.
Standing out in crowded South African telecoms marketplace
Rugby union is an increasingly attractive proposition to South African telecoms companies because of its ABC1 audience that can afford subscriptions fees for pay-television platforms. Rugby union is broadcast exclusively on pay-television in South Africa. This audience has led to a crowded sponsorship marketplace.
Data at centre of Vodacom Super Rugby renewal
An increased digital media component was central to African telecoms group Vodacom’s title sponsorship renewal of Super Rugby.
PyeongChang 2018 sponsor backs national luge federation
Telecommunications company KT has entered into a partnership with the Korean Luge Federation ahead of its home winter Olympic Games in 2018.
Huawei keeps on running with Madrid Marathon
Chinese telecommunications company Huawei has extended its backing of the Madrid Marathon.
Liverpool connects with Skype
Online communications platform Skype has entered into a global partnership with English Premier League football club Liverpool.
LFP links up with HTC in France
The French Football League (LFP) has agreed a partnership with technology company HTC.