Telecoms

Canadian telecommunications company Bell has extended its partnership with the Canadian Olympic Committee in a deal that will run through until the 2024 summer Olympic Games.

Telecommunications company Blue Label has extended its shirt sponsorship deal with the South African Rugby Union.

African telecommunications company Vodacom is increasing its brand presence in rugby to improve brand perception among current and potential mobile post-pay customers.

A Federal Court judge has dismissed the Australian Olympic Committee’s claim that its former commercial partner, telecommunications company Telstra, launched a misleading advertising campaign ahead of the 2016 summer Olympic Games in Rio de Janeiro.

The Australian Olympic Committee is to take legal action against telecommunications company Telstra over what it feels is a misleading advertising campaign.

Formula One motor racing team McLaren-Honda has signed a three-year partnership with Japanese telecommunications company NTT.

The organising committee for the 2017 Asian winter Games in Sapporo, Japan has agreed partnerships with sportswear and equipment company Mizuno, and telecommunications companies Nippon Telegraph and Telephone East Corporation and NTT docomo.

Durban-based Super Rugby franchise the Sharks has extended its title sponsorship agreement with South African mobile phone operator Cell C.

Chinese telecommunications company Huawei has agreed a sponsorship deal with Argentinian Primera División football club Boca Juniors.

The Caribbean Premier League Twenty20 cricket tournament has agreed a sponsorship deal with financial services company Republic Bank, along with extending its partnership with telecommunications firm Digicel.

Telecommunications company Frontier Communications has entered into a multi-year partnership with NFL American football team the Tampa Bay Buccaneers.

Telecommunications company Telekom Malaysia has signed on as the first partner of the 2017 edition of multi-sport event the Southeast Asian Games.

The NFAZ, the governing body of football in Zimbabwe, has agreed a sponsorship deal with domestic mobile phone company NetOne.

Internet services provider and pay-television operator Virgin Media has secured a deal to become the new main sponsor of English Premier League football club Southampton.

Telecommunications company Blue Label has agreed a shirt sponsorship deal with the South African Rugby Union for the national team’s upcoming three-Test series against Ireland.

French telecommunications company Orange has sealed a naming rights deal for the Stade Vélodrome, the home of Ligue 1 football club Olympique de Marseille.