Telecommunications company Frontier Communications has entered into a multi-year partnership with NFL American football team the Tampa Bay Buccaneers.
The deal names Frontier the official residential television and internet provider of the club. The company will serve as a ‘pewter partner’ of the Buccaneers.
Under the agreement, the two parties will promote one another’s brands through integrated marketing initiatives such as product and services sweepstakes, team activations, product demonstrations and fan-specific competitions.
Buccaneers fans will be encouraged to use Frontier’s TV Everywhere mobile application, which Frontier staff will provide information on during home games at the club’s Raymond James Stadium. Frontier will also promote its FiOS TV and internet services to supporters.