Vodacom: Content and visibility centre of new strategy

An increased digital media component was central to African telecoms group Vodacom’s title sponsorship renewal of Super Rugby.

Supporting the brand outside of its headquarters in London is at the forefront of the telecommunications company BT’s sponsorship work, Richard Young, commercial director for BT, told Sports Sponsorship Insider.

Telecommunications brand O2 is pursuing a three-pronged sponsorship strategy led this year by the activation of its England national rugby team rights in advance of the 2015 Rugby World Cup.