Telecoms
Title sponsor signs up for IAAF World Relays
The Bahamas Telecommunications Company has been named as the title sponsor of the International Association of Athletics Federations’ upcoming World Relays event in the Caribbean country.
Spanish Football Federation extends Movistar, Pelayo deals
The Spanish Football Federation (RFEF) has renewed its partnerships with mobile phone operator Movistar and insurance company Pelayo.
Letter from Leaders New York: Day 2
A sports sponsorship needs to align with the sponsor brand's wider marketing and business strategies and directly drive business. It’s a line you hear from brand representatives at almost every sport business conference
Alcatel signs shirt sponsorship deal with Corinthians
Smartphone manufacturer Alcatel has agreed a shirt sponsorship deal with Campeonato Brasileiro Serie A football club Corinthians.
Oppo unveiled as new main sponsor of Indian cricket
The Indian division of Chinese smartphone manufacturer Oppo has today (Tuesday) been named as the new main sponsor of India’s national cricket team.
Naming rights contract renewed for The O2
Telecommunications company O2 has reached an agreement with venue owner and operator AEG to retain naming rights to The O2 in London for a further 10 years.
Vodafone returns to sponsor Super Rugby in Australia
Telecommunications company Vodafone has agreed a deal with the Australian Rugby Union to sponsor the Super Rugby club competition in the country.
Besiktas dials up shirt sponsorship extension with Vodafone
Telecommunications company Vodafone has renewed its shirt sponsorship agreement with Turkish Super Lig football club Besiktas.
Arsenal embraces Nigerian market with MTN deal
English Premier League football club Arsenal has entered into a partnership with multinational telecommunications company MTN.
Orange French esports deal serves as football activation
Multinational telecoms company Orange has title sponsored the French Football League’s (LFP) companion esports Fifa 17 competition to engage more fans with its football sponsorship activation platform Le 12eme homme (The 12th man) and promote its ‘Fiber’ broadband product.
Vodafone returns to Premier Badminton League
Telecoms company Vodafone has returned as title sponsor of the Premier Badminton League (PBL) in India, after sales agency and pay-television broadcaster Star Sports held out for a year to secure a high-value, multi-year agreement from 2017.
Axiata dials up naming rights to Kuala Lumpur arena
Asian telecommunications company Axiata Group Berhad has agreed a deal to take on naming rights to the Putra Indoor Stadium in Kuala Lumpur, Malaysia.
Vuelta a España connects with Telefónica
Cycling’s Vuelta a España has confirmed a sponsorship deal with Spanish telecommunications group Telefónica.
Orange says game on by partnering e-Ligue 1
French telecommunications company Orange has agreed a deal to title sponsor e-Ligue 1, the new nationwide esports competition launched by the French Football League (LFP).
Telefónica set to rekindle ties with Vuelta a España
Spanish telecommunications group Telefónica has agreed a three-year deal to return as a sponsor of cycling’s Vuelta a España, according to El Pais.
Premier Badminton League dials up Vodafone as title sponsor
Telecommunications company Vodafone has signed on as title sponsor of the Premier Badminton League franchise competition, which takes place in India.
Lega Basket Serie A signs PosteMobile as new title sponsor
Italy-based mobile virtual network operator PosteMobile has today (Thursday) been named as the new title sponsor of Lega Basket Serie A, the country’s top tier of club basketball.
Zimbabwe FA nets sponsorship deal ahead of Cup of Nations
Domestic mobile phone company NetOne has unveiled a sponsorship package worth $250,000 (€239,000) to the Zimbabwe Football Association (Zifa) as the country prepares for its first appearance at the Africa Cup of Nations in 10 years.