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Arsenal embraces Nigerian market with MTN deal

English Premier League football club Arsenal has entered into a partnership with multinational telecommunications company MTN.

The deal, the length of which was not disclosed, names MTN as Arsenal’s official mobile telecommunications network partner in Nigeria.

Under the agreement, a number of club-related benefits will be offered to Arsenal fans in Nigeria and to MTN’s subscriber base.

Offers will include access to exclusive content such as match highlights, club news, interviews and club imagery via the MTN Play streaming service.

Promotional and marketing activities featuring first-team players and club legends will also be launched, while Arsenal will send specialist coaches to undertake annual coaching clinics as part of MTN’s activities in Nigeria.

Arsenal has a large fan base in Nigeria, and the club noted that its largest website traffic outside of the UK comes from the country.

Vinai Venkatesham, Arsenal’s chief commercial officer, said: “Arsenal has huge support in Nigeria, in part due to Kanu Nwankwo and the recent emergence of Alex Iwobi (pictured) into the first team. This partnership with MTN will really help us engage with these passionate fans on a regular and personal basis.

“We are expecting MTN’s Arsenal exclusive content to be very popular among our supporters, as well as followers of football generally. This is our second regional partnership in Nigeria and fifth in Africa. It really underlines our commitment and the level of support we have on the continent.”

In September, Nigerian beer brand Star agreed a deal with Arsenal to become the club’s official beer partner in the country.