Telecoms & Media
China Mobile to sponsor Liupanshui marathon, showcase ‘smart marathon’ 5G technology
China Mobile will sponsor the Liupanshui summer international marathon in Guizhou, China, and provide 5G infrastructure for both runners and attendees.
According to Xinhuanet
Malaysian telco Maxis signs sponsorship deal with top esports gaming team
Malaysian telco Maxis Communications have signed a sponsorship deal with professional esports club Team Secret, currently the top Dota 2 team in the world
ROKiT extends Williams commitment
Telco ROKiT has today (Thursday) struck an extension to its title sponsorship deal with Formula One motor-racing team Williams
Ooredoo takes telco role at World Athletics Championships in Doha
Qatari telecom brand Ooredoo has signed a National Partnership deal for the IAAF World Athletics Championships, hosted in Doha, this September
Real Madrid brings in Telefónica ahead of Bernabéu transformation
Spanish telco Telefónica has agreed a new partnership with Real Madrid which is set to aid the LaLiga football club’s transformation of its Estadio Santiago Bernabéu.
Loudoun United signs naming-rights deal with Segra – report
United Soccer League Championship team Loudoun United has reportedly signed a stadium naming-rights deal with technology and communications company Segra
Bell Canada invests as principal partner of esports group Overactive Media
Canadian telecommunications brand Bell Canada has signed a wide-ranging sponsorship and investment partnership with global esports organisation OverActive Media (OAM)
Ajax extends master sponsor deal with Ziggo
Dutch champions Ajax have extended their front-of-shirt deal with Ziggo, the Netherlands’ largest digital TV, broadband and telephone operator.
Telstra expands NRL partnership to cover women’s game
Australia's NRL rugby league competition has extended its partnership with telco Telstra to cover the women’s game in the country.
Huawei extends as main sponsor of NRL’s Canberra Raiders
Chinese telco Huawei has agreed a two-year extension to its contract as the main sponsor of NRL rugby league club Canberra Raiders, saying the deal demonstrates its commitment to Australia amid ongoing…
FA strikes long-awaited Lead Partner deal with BT
The Football Association’s search for an exclusive Lead Partner has ended with the signing of British telco BT as the most-visible sponsor for all England national football teams.
Combate Américas teams up with Cricket Wireless
Mixed martial arts promotion Combate Américas has agreed a partnership with telco Cricket Wireless.
Ooredoo extends backing of Qatar FA
Telco Ooredoo has agreed a two-year extension to its partnership with the Qatar Football Association
Denizlispor signs Yukatel deal for Süper Lig return
Turkish football club Denizlispor has signed German-based telco Yukatel as its new main sponsor as it prepares to the top-tier Süper Lig.
Wasps and Vodafone strike main club partner deal
UK telco brand Vodafone has signed as the main partner for English Premiership Rugby club Wasps Rugby, and Netball Superleague team Wasps Netball
Virgin Media downgrades Saints shirt partnership
UK telco Virgin Media has dropped its front-of-shirt asset at Premier League club Southampton, retaining only the shirt sleeve asset in its latest renewal
Telefónica renews lead partner deal with Estudiantes Club
Spanish telco Telefónica has renewed its lead sponsor deal with Madrid-based basketball team Estudiantes Club.
Telia gets behind Norwegian esports with Good Game deal
Telco Telia has entered into a wide-ranging agreement with Norwegian esports company Good Game through which it will become title sponsor of the domestic esports league