Telecoms & Media

Horse Racing

Telecommunications company Gigaset has signed up as an official partner of the Ascot racecourse and the UK horseracing venue’s prestigious Royal meeting.

American Football

American football competition the Canadian Football League has agreed a deal for Shaw Communications to become the first presenting sponsor of its annual Grey Cup showpiece.

Power Boating

International mobile telephone services operator Lycamobile has renewed its sponsorship of the Powerboat P1 marine motorsport series.

Boxing

This weekend’s pound-for-pound super fight between Floyd Mayweather Jr. and Manny Pacquiao in Las Vegas is poised to bring in more than three times the sponsorship revenue generated by any other boxing event in history, according to ESPN.com.

Rugby Union

UK-based telecommunications company BT will sponsor the Scottish Rugby Union (SRU), the governing body for the sport in Scotland, for three years, from 2015 to 2018, as shirt sponsor of the Scotland national rugby union team under a deal signed this month.

Football

Mobile phone operator Movistar has renewed its ties with the Colombia Football Federation (FCF) to remain as an official partner of the Colombia football team.

Baseball

Private secure communications solutions company Vysk Communications has signed a sponsorship deal with Major League Baseball team the New York Mets.

Rugby Union

UK telecommunications company BT has struck a deal to become the shirt sponsor for Scotland’s national rugby union teams.

Cricket

The Cricket Association of Nepal has signed a record sponsorship deal with state-owned telecommunications company Nepal Telecom.

Ice Hockey

Canadian communications group Quebecor has secured the naming rights to the new Quebec City Arena for its Videotron cable and wireless business.

Cricket

Reigning Indian Premier League champion the Kolkata Knight Riders has struck a deal for Chinese mobile phone manufacturer Gionee to replace rival Nokia as the team’s principal sponsor in the Twenty20 cricket competition.

Football

Serbian SuperLiga football team Partizan Belgrade has agreed a shirt sponsorship deal with telecommunications provider Telekom Srbija.

Football

Chinese telecommunications company Huawei has signed a four-year sponsorship deal with the Panama Football Federation (FEPAFUT).

Tennis

Claro, a subsidiary of Latin American telecommunications company América Móvil, has expanded its presence in professional tennis by striking a deal to become a sponsor of the 2015 Miami Open.

Football

Pre-paid mobile SIM card provider Lycamobile has extended its partnership with English Premier League football club West Ham United.

Basketball

US telecommunications company CenturyLink has reached a sponsorship agreement with NBA basketball team the Portland Trail Blazers.

Football

UK telecommunications company BT has secured its first commercial partnership in the English Premier League club football competition by entering into a deal with Queens Park Rangers.

Football

Qatari telecommunications company Ooredoo has signed an extension to its partnership agreement with the Qatar Football Association.