Sporting Goods
Macron seals Palace agreement
English Premier League top-tier football club Crystal Palace has agreed a deal with Italian sportswear company Macron.
South African FA nets five-year deal with Nike
US sportswear company Nike has agreed a five-year partnership with the South African Football Association to become the governing body’s new technical sponsor from February 1.
Canterbury adds Ireland to international rugby roster
New Zealand-based sportswear brand Canterbury has reached a six-year agreement to replace Puma as the kit supplier to the Irish Rugby Football Union.
Nike increases Bundesliga presence with Eintracht Frankfurt
German Bundesliga football team Eintracht Frankfurt has announced US sportswear firm Nike as its kit manufacturer from the 2014-15 season.
Arsenal switches from Nike to Puma in record deal
English Premier League football club Arsenal has announced a new long-term partnership with German sportswear company Puma, bringing an end to a 20-year relationship with Nike.
Head aces Tennis Europe extension
Sports equipment manufacturer Head has signed a two-year extension to its partnership with the Tennis Europe governing body.
Arena seals long-term Fina deal
Swimwear brand Arena has agreed to become an official partner of Fina, the global governing body of aquatic sports, in a deal that covers all of the organisation’s major events during the 2014-19 period.
Wolfsburg to replace Adidas with Kappa
German football team VfL Wolfsburg has agreed a kit manufacturing deal with Italian sportswear brand Kappa, effective from the 2014-15 Bundesliga season.
Ralph Lauren to outfit US Ryder Cup team
US fashion brand Ralph Lauren has agreed a deal with the PGA of America to be the official outfitter of the 2014 United States Ryder Cup golf team.
Spalding extends deal with Basketball Bundesliga
US sporting goods company Spalding has agreed a three-year extension to its partnership with the German Basketball Bundesliga, the sport’s top division in the country.
Notre Dame seals record Under Armour partnership
US sportswear brand Under Armour has agreed a 10-year footwear and apparel deal with the University of Notre Dame that is believed to be the most valuable of its kind in college sports history.
Clinton Group serves up German tennis deal
Clothing company the Clinton Group has reached a three-year deal to become the exclusive fashion partner of the German Tennis Federation (DTB).
Adidas nets two-year Euroleague Basketball extension
German sportswear giant Adidas has agreed an expanded two-year partnership extension with Euroleague Basketball that will run through the European club competition’s 2015 season.
Oakley eyes regional gains through Asian Tour deal
US sports performance and fashion brand Oakley has entered into a two-year partnership to serve as the official eyewear and footwear sponsor of golf’s Asian Tour.
STX trumpets ice hockey entry with USA Hockey deal
The USA Hockey ice hockey organisation has announced a four-year partnership with sporting goods brand STX.
Sport Recife nets Adidas deal for Serie A return
Brazilian top division football team Sport Club do Recife has agreed a four-year kit partnership with German sportswear giant Adidas.
Rawlings pitches in with Australian baseball deal
The Australian Baseball League and national governing body Baseball Australia have announced a three-year partnership with sports equipment manufacturer Rawlings Sporting Goods that will run through 2017.
GAA’s Sligo gears up for new season with multiple deals
Sportswear manufacturer Kukri has signed a three-year kit manufacturing deal with the Gaelic Athletic Association’s Sligo County Board.