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Arena seals long-term Fina deal

Swimwear brand Arena has agreed to become an official partner of Fina, the global governing body of aquatic sports, in a deal that covers all of the organisation’s major events during the 2014-19 period.

Arena will be Fina’s official supplier of swimwear, sportswear, swimming equipment and training aids at its World Championships and World Masters Championships in Kazan, Russia in 2015, Guadalajara, Mexico in 2017 and Gwangju, Korea in 2019.

The agreement also covers the 2014 World Swimming Championships (25m) in Doha, Qatar, 2016 in Windsor, Canada and 2018, which has yet to be appointed a host city. The World Junior Swimming Championships in 2015 (Singapore), 2017 (Budapest, Hungary) and 2019 (city to be decided) completes the deal.

Arena already serves as the title sponsor of the annual Fina Swimming World Cup series.