Sporting Goods
Reece Australia ousts Adidas as German hockey partner
Hockey apparel and equipment manufacturer Reece Australia has agreed a kit deal with the German Hockey Federation (DHB) covering the next two editions of the summer Olympics.
Levski Sofia nets Joma kit deal
Bulgarian football club Levski Sofia has agreed a two-year kit deal with sportswear brand Joma.
Adidas links up with Bosnian FA ahead of World Cup
Sportswear giant Adidas has entered into a long-term kit partnership with the Football Federation of Bosnia and Herzegovina ahead of the national team’s appearance at the 2014 Fifa World Cup.
Warrior increases Premier League presence with Stoke deal
English Premier League football club Stoke City has announced a deal with Warrior to make the US sportswear brand its new official kit supplier.
Rawlings pitches in with Chinese baseball deal
Sporting goods manufacturer Rawlings has announced a six-year agreement to become the official apparel and equipment sponsor of the Chinese Baseball Association.
Nike renews long-term Carlton ties
US sportswear firm Nike has agreed a six-year extension to its partnership with AFL Australian rules football team Carlton.
Universidad de Chile secures long-term Adidas commitment
Leading Chilean football club Universidad de Chile has announced a seven-year extension to its kit deal with German sportswear giant Adidas.
Puma up to speed with Super Rugby’s Cheetahs
German sportswear company Puma has announced it will continue as the official technical and apparel sponsor of South African Super Rugby team the Cheetahs until beyond the 2016 rugby union season.
Manchester United closing in on Nike extension – reports
English Premier League football club Manchester United is set to agree a new world-record kit deal with US sportswear giant Nike, according to UK newspapers the Mirror and the Mail.
T&T earns Olympic stripes with Adidas
The Trinidad & Tobago Olympic Committee has announced a multi-year kit supplier deal with German sportswear brand Adidas.
Nike renews with Portuguese Football Federation
The Portuguese Football Federation (FPF) has renewed its long-running partnership with US sportswear giant Nike.
All England Open Badminton Championships serves up Yonex renewal
Sports equipment manufacturer Yonex has agreed a seven-year extension to its long-running title sponsorship of the All England Open Badminton Championships.
Ligue 1’s Evian extends Kappa partnership
French Ligue 1 football team Evian has sealed a three-year extension to its kit supplier agreement with Italian sportswear brand Kappa.
Equestrian’s Hickstead Derby secures title sponsor
UK online equestrian retailer Equestrian.com has agreed to become the title sponsor of the 2014 Hickstead Derby Meeting equestrian event.
Yonex: Sponsorship strategy of Japan’s leading racquet sports brand
Japanese badminton, golf and tennis brand, Yonex, has renewed its title sponsorship of the All England Badminton Championships for seven years from 2015 to 2021 – a sponsorship that underscores Yonex’s positioning as the number one brand in badminton.
Adidas tees-off USA Golf partnership for Rio 2016
German sportswear giant Adidas has reached an agreement to become the official uniform provider for the athletes, coaches and staff of USA Golf through 2016.
Euroleague signs Armani deal for Final Four
Italian fashion house Giorgio Armani has agreed a deal with Euroleague Basketball to sponsor the European club competition’s 2014 Final Four end-of-season showpiece event.
River Plate teams up with Netshoes
Argentine Primera Division football team River Plate has entered into a two-and-a-half year partnership with Brazilian online sporting goods retailer Netshoes.