Sporting Goods
NBL continues commercial revamp with Wilson deal
Sports equipment manufacturer Wilson has signed a three-year partnership with the National Basketball League of Australia.
Arizona Wildcats recommit to Nike
US sportswear giant Nike has agreed a long-term extension to its partnership with the University of Arizona’s Wildcats sports teams.
Under Armour expands NBA partnership
Sportswear company Under Armour has expanded its partnership with the North American NBA basketball league in a new multi-year deal to begin in 2018.
Speedo builds on Fina relationship with Swimming World Cup deal
Swimwear brand Speedo has signed an agreement with Fina, the global governing body of aquatic sports, to become the exclusive swimwear and swim equipment supplier to the Swimming World Cup series.
Mitre extends football deal in English, Scottish leagues
Sports equipment manufacturer Mitre has renewed partnerships with the English Football League and Scottish Professional Football League (SPFL).
Adidas secures Pac-12 deal
US college sports conference the Pac-12 has agreed an official partnership with German sportswear giant Adidas.
Nike extends with Appalachian State Mountaineers
US sportswear giant Nike has extended a partnership with Appalachian State University under which it will continue supporting its athletics department.
Joma enters Basketball Bundesliga with Phoenix Hagen
Spanish sportswear company Joma has entered into a partnership with German Basketball Bundesliga club Phoenix Hagen.
Srixon tees off with Ladies European Tour
Golf equipment manufacturer Srixon Sports Europe has become an official partner to the Ladies European Tour.
Under Armour laces up with USA Boxing
US sportswear manufacturer Under Armour has agreed to become the official performance partner of USA Boxing.
Technogym works out deal with Spanish Olympic Committee
Gym equipment company Technogym has agreed to become a technical sponsor of the Spanish Olympic Committee (COE).
Ecco: Add-on sales through golf sponsorship
Danish shoe manufacturer Ecco is looking to golf for additional retail opportunities, Jesper Thuen, global marketing manager at Ecco, told Sports Sponsorship Insider.
Nelo to formalise ICF partnership
Portuguese canoe and kayak manufacturer Nelo has agreed a deal to formalise its partnership with the International Canoe Federation (ICF).
Empoli confirms new kit partner and main sponsor
Italian Serie A football club Empoli has secured new partnerships with Spanish sportswear company Joma and sports supplements provider Gensan.
Kooga bolsters rugby presence with Leicester Tigers deal
English Premiership rugby union team Leicester Tigers has sealed a long-term kit deal with sportswear manufacturer Kooga.
PSA stays on court with ASB
The Professional Squash Association has extended its partnership with squash court manufacturer ASB.
JD moves into kit supply market with Bournemouth
English Premier League newcomer AFC Bournemouth has agreed a kit deal with UK sportswear retailer JD.
Basketball Bundesliga newcomer nets new kit partner
German Basketball Bundesliga team S.Oliver Baskets has secured sportswear company K1X as its new kit provider.