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Srixon tees off with Ladies European Tour

Golf equipment manufacturer Srixon Sports Europe has become an official partner to the Ladies European Tour.

Srixon will supply golf balls for all pre-tournament practice sessions on the LET, a service it initially provided at the tour’s flagship European Masters at Buckinghamshire Golf Club earlier this month.

Srixon’s AD333 and premium XXIO brands will be promoted through the partnership. The terms of the agreement were not disclosed.

Ladies European Tour chief executive Ivan Khodabakhsh said: “Corporate interest in women’s sport is being served through a fresh approach to sponsorship where the LET works with the media and sponsors to create inspiring marketing campaigns to engage with the fans. Srixon will bring high quality XXIO and Srixon products to our tournaments and will work with us to showcase them to our growing audience of golfers around the world.”

UK-based Srixon Sports Europe is a subsidiary of Dunlop Sports Company, one of the world’s leading patent holders in golf-ball technology.