Sporting Goods
Swedish Handball Federation nets Kempa kit deal
The Swedish Handball Federation has entered into a partnership with specialist handball apparel and equipment manufacturer Kempa.
Uhlsport seals Iran football partnership
The Football Federation of the Islamic Republic of Iran (FFIRI) has sealed a partnership with German sportswear manufacturer Uhlsport.
Dryworld enters Brazilian market with Fluminense deal
Campeonato Brasileiro Serie A football club Fluminense has entered into a partnership with Canadian sports apparel provider Dryworld.
Hungaria nets Coupe de la Ligue ball contract
French sportswear and equipment brand Hungaria has been named the official ball supplier of the Coupe de la Ligue club football knockout tournament in France.
Molten to aid FISU’s 3×3 basketball drive
The International University Sports Federation (FISU) has agreed a partnership with sports equipment manufacturer Molten, as the body looks to develop its recently-formed World University League of 3x3 Basketball.
BMC remains in the saddle with WorldTour team
BMC Racing will compete on the UCI WorldTour cycling circuit beyond 2016 after extending its title sponsorship deal with Swiss bike manufacturer BMC.
Rhino extends with Lions for 2017 tour
Rugby equipment manufacturer Rhino has opted to extend its partnership with the British and Irish Lions rugby union team.
America’s Cup and Oracle Team USA on firm footing with Sperry deal
Footwear manufacturer Sperry has entered into a partnership with the 35th America’s Cup and the sailing event’s reigning champion, Oracle Team USA.
Premier League nets extension to Nike partnership
The English Premier League has agreed a three-year extension to its partnership with Nike under which the US sports goods manufacturer will continue to supply the competition’s official football.
New Balance to replace Asics as NYC Marathon partner
Global sportswear brand New Balance has agreed a multi-year deal to replace rival Asics as the official apparel and footwear partner of the New York City Marathon.
Colorado State agrees lucrative Under Armour extension
Colorado State University’s athletics department has agreed a five-year extension to its partnership with US sportswear manufacturer Under Armour.
Title sponsor secured for WBBL debut
Sports retail store chain Rebel has agreed a deal to become title sponsor of the inaugural Women’s Big Bash League, a new Twenty20 cricket competition being launched in Australia.
Resurgent River Plate confirms lucrative Adidas extension
Argentine Primera División football club River Plate has confirmed it has agreed to a lucrative extension of its partnership with Adidas.
FIVB nets global partnership with Asics
The International Volleyball Federation (FIVB) has entered into a global partnership with Japanese sportswear manufacturer Asics.
Louisiana Tech switches from Nike to Adidas
The athletics department of Louisiana Tech University has agreed a partnership with German sportswear giant Adidas, bringing to an end its association with rival brand Nike.
Stade de Reims sign new kit partner
French Ligue 1 football club Stade de Reims has agreed a new kit partnership with Hungaria.
Select Sport teams up with European handball body
Danish ball manufacturer Select Sport has signed a partnership with the European Handball Federation.
TYKA enters UK cricket market with Somerset deal
India-based sports clothing and equipment manufacturer TYKA has entered into a partnership with English country championship cricket club Somerset.