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Colorado State agrees lucrative Under Armour extension

Colorado State University’s athletics department has agreed a five-year extension to its partnership with US sportswear manufacturer Under Armour.

The company will remain the exclusive uniform, footwear and apparel provider of CSU’s 16 men’s and women’s varsity athletics teams until 2021. The new five-year deal, which runs from 2016-17 to 2020-21, marks a significant financial upgrade on the existing agreement between the two parties.

According to The Coloradoan newspaper, CSU will receive $2.2m (€2m) a year in uniforms, apparel and other equipment – much more than the $100,000 it currently receives.

Joe Parker, CSU’s director of athletics, told the newspaper: “We were pleased to align with Under Armour, but what they’ve done in this new extension is 20 (times) what they were doing before, so it’s a big step for both of us to have them make this level of investment in Colorado state.”

As part of the agreement, Under Armour will provide CSU’s Rams football team with alternate matchday uniforms. It will also receive branding at the university’s new on-campus stadium, which is due to open in 2017, and be involved with in-store promotions and grassroots initiatives.

Under Armour has existing partnerships with the University of Notre Dame, the University of South Carolina, the University of Wisconsin, Boston College, the University of Cincinnati, Northwestern University, the University of Maryland, Utah University and Auburn University.