Sporting Goods
Umbro to supply kit for inaugural Star Sixes
UK sportswear brand Umbro has agreed a deal to sponsor Star Sixes, a new tournament designed to showcase football legends.
Macron replaces Adidas as Italian Rugby Federation partner
Italian sportswear firm Macron has been appointed as the new kit partner of the Italian Rugby Federation (FIR).
Stade Toulousain rekindles Nike relationship
US sportswear manufacturer Nike has been named as the official kit supplier of French Top 14 rugby union club Stade Toulousain.
Nike replaces Under Armour as Tottenham kit partner
English Premier League football club Tottenham Hotspur has today (Friday) signed a multi-year deal to make US sportswear firm Nike its new kit provider
Macron enters Serbian market with Red Star deal
Serbian SuperLiga top-tier football club Red Star Belgrade has agreed a new kit partnership with Italian sportswear manufacturer Macron.
Atalanta teams up with Joma Sport
Italian Serie A football club Atalanta has sealed a partnership with sportswear company Joma Sport.
Isuzu replaces Admiral as WRU’s main sponsor
Japanese vehicle manufacturer Isuzu has signed a four-year deal to become the Welsh Rugby Union’s new main sponsor.
Schalke strikes Umbro deal, Veltins extends stadium naming rights
German Bundesliga football club Schalke 04 has extended a naming-rights agreement for its stadium with the Veltins brewery and replaced long-serving kit partner Adidas with rival sportswear manufacturer Umbro.
Nike expands US college portfolio with Toledo deal
The athletics division of the University of Toledo has agreed a partnership with US sportswear company Nike.
The Open partners with Hugo Boss
German fashion house Hugo Boss has agreed a deal to sponsor golf’s Open Championship.
Fila backs Cincinnati Masters
South Korean sportswear brand Fila has agreed a deal to sponsor the Cincinnati Masters tennis tournament.
Chinese sportswear firm returns to back Asian Games
Chinese sportswear brand 361 Degrees has agreed a deal to sponsor the 2018 edition of the Asian Games multi-sport event, which will be held in the Indonesian capital of Jakarta and Palembang.
Technogym backs London 2017
Fitness equipment manufacturer Technogym has agreed a deal to sponsor the International Association of Athletics Federations’ (IAAF) World Championships and the World Para Athletics Championships, which will take place in London this summer.
Ottobock backs World Para Athletics Championships
Ottobock, a technological and products supplier for people with limited mobility, has been named as a national partner of this year’s World Para Athletics Championships, which will take place in London, England.
Hibernian signs raft of sponsors for Premiership return
Hibernian has signed Italian sportswear manufacturer Macron as its new kit supplier, while the Scottish Premiership football club has also renewed a shirt sponsorship agreement with betting company Marathonbet, and agreed a new deal with gin distiller Eden Mill.
Cricket West Indies signs BLK deal
Cricket West Indies (CWI) has entered into a partnership with sportswear company BLK.
French Handball Federation extends with Adidas
The French Handball Federation (FFHB) has extended a kit supplier partnership with German sportswear giant Adidas.
Adidas links up with Aiba worlds
The International Boxing Association (Aiba) has named German sportswear giant Adidas as the official sponsor of this year’s edition of its World Championships, which will take place in Hamburg, Germany.