Fitness equipment manufacturer Technogym has agreed a deal to sponsor the International Association of Athletics Federations’ (IAAF) World Championships and the World Para Athletics Championships, which will take place in London this summer.
Technogym will serve as an official national supplier of the two events, which will be held at the London Stadium.
The company will provide fitness equipment for use at training facilities as part of the agreement.
The World Para Athletics Championships will run from July 14-23, with the IAAF World Championships to take place from August 4-13.
Technogym recently agreed a similar deal to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which will take place in Australia’s Gold Coast region.