Sporting Goods
Boise State extends Nike deal
The athletics department of Boise State University has signed a six-year extension to its partnership with US sportswear company Nike.
AEK Athens signs new kit partner
Greek Super League football club AEK Athens has entered into a partnership with US sports clothing and equipment manufacturer Capelli Sport.
Mizuno enters Handball Bundesliga market
Japanese sportswear and equipment company Mizuno has entered into a partnership with HSG Wetzlar, while rival Handball Bundesliga club Füchse Berlin has extended its deal with real estate company Deutsche Wohnen, its main sponsor.
Stance extends backing of World Adaptive Surfing Championship
Sock brand Stance has renewed its title sponsorship of the World Adaptive Surfing Championship ahead of the 2018 event in La Jolla, California.
Canterbury extends Rugby World Cup relationship
Sports apparel company Canterbury has agreed a supplier partnership with World Rugby for next year’s World Cup in Japan.
Huesca signs up kit partner for LaLiga debut
Newly-promoted Spanish LaLiga football club SD Huesca has entered into a partnership with Spanish sportswear company Kelme.
Worcester Warriors reveal VX3 as new kit partner
English Premiership rugby union team Worcester Warriors has agreed a long-term deal for sportswear company VX3 to become its new official kit partner.
Acerbis steps up WorldSBK ties with Czech race deal
Motorcycling apparel company Acerbis has enhanced its partnership with the Superbike World Championship (WorldSBK) by becoming the title sponsor of this weekend’s Czech round of the series.
Roka upgrades to global Ironman partner
Sports performance products manufacturer Roka has expanded its relationship with Ironman by becoming a global partner of the triathlon series.
Santos Laguna signs up Mexican firm as kit supplier
Mexican Liga MX football team Santos Laguna has entered into a partnership with Mexican sportswear manufacturer Charly.
University of Nevada switches from Nike to Adidas
The athletics division of the University of Nevada has entered into a partnership with German sportswear company Adidas.
Hockey New Zealand extends with kit partner
Hockey New Zealand has renewed its long-term kit partnership with Italian sportswear manufacturer Lotto.
Russian Football Union renews Adidas deal
The Russian Football Union has extended its partnership with German sportswear company Adidas.
Cagliari extends with kit partner
Italian Serie A football club Cagliari has extended its kit supplier partnership with Italian sportswear manufacturer Macron.
JD teams up with Super League rivals
English rugby league rivals St Helens and Warrington Wolves have signed up sportswear retailer JD as an official partner.
Adidas backs Lawn Tennis Association
German sportswear manufacturer Adidas has agreed a partnership with the Lawn Tennis Association, through which it will supply clothing and footwear for British players.
Hammer Series lands apparel partner
Cycling’s Hammer Series has signed an apparel partnership with sportswear manufacturer Jakroo.
Adidas renews long-running Champions League deal
German sportswear and equipment manufacturer Adidas has extended its partnership with the Uefa Champions League club football competition.