Sporting Goods
Nike’s next up for MLB kit supplier role
Nike has signed a 10-year global partnership with Major League Baseball, taking over the deal originally awarded to rival Under Armour in 2016 for the same period.
Puma returns to partner Egyptian FA
German sportswear manufacturer Puma has been unveiled as the new kit supplier of the Egyptian Football Association
Suppliers sign up for League of Legends European Championship
Sportswear and footwear retailer Foot Locker, and gaming chair manufacturer DXRacer, have signed up as official suppliers for new-look esports competition the League of Legends European Championship (LEC)
World Archery hails landmark partnership
World Archery has signed a major 10-year sponsorship deal with Korean archery manufacturer Fivics.
World Archery said the 10-year deal is the longest partnership to be agreed within the sport to date
European Tour teams up with Callaway
Golf’s European Tour has announced golf equipment company Callaway as an Official Partner.
The five-year deal names Callaway as the official driver, golf ball, shoe and golf bag brand of the Tour.
Osaka targets global expansion with FIH deal
The International Hockey Federation (FIH) has agreed a four-year partnership with hockey fashion and equipment brand Osaka
Dundee FC signs kit deal with Macron
Scottish Premiership football club Dundee has entered into a partnership with Italian sportswear manufacturer Macron
Joma in, Kappa out at Torino – report
Italian Serie A club Torino has reportedly signed a new kit supply deal with Spanish brand Joma
Legea supports Italian referees with FIGC deal
The Italian Football Federation (FIGC) has signed a sponsorship deal with sportswear company Legea
Santini signs global deal with Ironman series
The Ironman triathlon series has signed a multi-year global partnership with the Italian technical apparel brand Santini
Dunlop unveiled as official ball of ATP Tour
The Association of Tennis Professionals (ATP) has entered into a five-year partnership with British sporting goods manufacturer Dunlop
Puma teams up with Porsche Motorsport
German sportswear manufacturer Puma has entered into a partnership with Porsche Motorsport.
The multi-year agreement will see Puma equip all 24 Porsche works drivers, juniors and young professionals
Joma in, Under Armour out at Cruz Azul
Leading Mexican Liga MX football club Cruz Azul has switched its kit supplier from Under Armour to Joma for the second half of the season in a three-year deal
Solheim Cup’s sponsor portfolio grows
A further three partners have signed on for the 2019 Solheim Cup, ahead of this year’s edition of the women’s golf showpiece at Gleneagles, Scotland from September 9-15.
US Olympics hit by loss of Dick’s Sporting Goods sponsorship
A troubled year for the United States Olympic Committee ended on a disappointing note following news that Dick's Sporting Goods will not renew its sponsorship deal with the governing body.
Adidas extends Juve deal, pays massive bonus for 2018
Italian Serie A club Juventus has extended its Official Partner agreement with kit supplier adidas to June 30, 2027, according to a club statement.
Macron lands Bahrain football agreement
The Bahrain Football Federation has sealed a long-term partnership with Macron
Tarheels seal big extension with Nike
The University of North Carolina has extended an apparel partnership with sportswear company Nike.
The agreement will run for 10 years, to the end of June 2028