Sporting Apparel
Real Valladolid signs new kit partnership with adidas
Spanish LaLiga football club Real Valladolid has agreed a new four-season kit partnership with German sportswear company adidas
Umbro outfits fourth Premier League club with Burnley deal
Premier League club Burnley has signed a new Official Kit Supplier deal with UK sports brand Umbro
PSG signs record kit deal with Nike, breaks one million shirt sales
French Ligue 1 club Paris Saint-Germain has signed a new, record kit deal with US sportswear brand Nike
Nike extends kit deal with Brighton and Hove Albion
Premier League football club Brighton and Hove Albion has agreed a three-season extension to its kit partnership with US sportswear brand Nike
Braga signs kit deal with Hummel
Sportswear provider Hummel has signed a kit supplier partnership with Portuguese Primeira Liga football club SC Braga.
The four-year deal will run until the end of the 2022-23 season
Champion inks multi-year apparel deal with NBPA, THINK450
US sportswear brand Champion has signed a new apparel partnership with the National Basketball Players Association (NBPA) and THINK450, a for-profit enterprise owned by the NBA’s 450 active players.
Nike nabs Granada deal, Erreá contract terminated
US sportswear giant Nike has signed a four-year technical sponsor agreement with newly-promoted LaLiga club Granada
Fila enters esports with Counter Logic Gaming
Fashion company Fila has been unveiled as the official apparel partner of Counter Logic Gaming’s Fortnite esports team.
Nike continues long association with Syracuse University
Syracuse University has agreed a multi-year extension to its kit partnership with Nike – an association that has spanned more than three decades.
Kappa replaces Lotto at Serie A club Genoa
Italian sportswear brand Kappa has signed a multi-year deal as the new technical sponsor for Italian Serie A club Genoa.
Under the deal, the Kappa brand will be worn by all Genoa’s teams.
SC Paderborn extends with Sport-Saller, Effect for Bundesliga return
Newly-promoted German Bundesliga football club SC Paderborn has extended its partnership with sportswear manufacturer Sport-Saller.
The new five-season deal will run until the end of the 2024-25 season
Tyka partners with Euro T20 Slam
Indian sportswear and sports equipment brand Tyka has agreed a three-year deal with the new Euro T20 Slam cricket tournament
Spyder renews historic partnership with US Ski Team
US ski wear brand Spyder has renewed and expanded its apparel partnership with the US Ski Team until 2023, covering the 2022 Winter Olympic Games in Beijing
Adidas to challenge Spanish football federation in court over kit contract
Sporting goods brand adidas will take legal action against the Royal Spanish Football Federation (RFEF) to ensure that it complies with the national team kit supply deal signed between the two parties…
Cambodian football fed signs new kit deal with MinebeaMitsumi
The Football Federation of Cambodia (FFC) has signed a new kit partnership with Minebea, the local subsidiary of Japanese multinational MinebeaMitsumi
Pelle P bolsters sailing portfolio with WMRT deal
Swedish apparel brand Pelle P has deepened its association with sailing by agreeing a partnership with the World Match Racing Tour
Umbro retains key partnerships with Everton, West Ham
British sportswear brand Umbro has renewed its kit-supply agreements with Premier League clubs Everton and West Ham.
Joma closes kit deals with Atalanta, SD Eibar, TSG Hoffenheim
Spanish sportwear brand Joma has signed new kit deals with Atalanta, SD Eibar and TSG Hoffenheim.
The deals include new partnerships with SD Eibar and TSG Hoffenheim and an extension with Atalanta