The Football Federation of Cambodia (FFC) has signed a new kit partnership with Minebea, the local subsidiary of Japanese multinational MinebeaMitsumi.
Under the two-year deal, Minebea will become an Official Partner of the Cambodian national team and will supply kit bearing the MinebeaMitsumi logo to players and technical staff.
Minebea will also get extensive branding rights at all Cambodia national team home fixtures. The partnership went live yesterday when Cambodia faced Pakistan at the Olympic Stadium in Phnom Penh.
The partnership is understood to be a result of closer footballing ties between Cambodia and Japan after the appointment of Japanese football legend Keisuke Honda as head coach of Cambodia in August last year.
Yoshihisa Kainuma, representative director, chief executive and chief operating officer of MinebeaMitsumi, said: “Football is one of the most popular sports in Cambodia, and the national football team Keisuke Honda manages attracts worldwide attention not only in Cambodia and Japan.”
Thirty-two-year-old Honda played for Japan at the World Cup in Russia last summer, and still plays for Australian A-League club Melbourne Victory.
MinebeaMitsumi established a local subsidiary in the Phnom Penh Special Economic Zone in 2010 as the country’s first manufacturer of precision electronic components.
Since then, the company has expanded its Cambodian operation to include small motors and other goods.