Sporting Apparel
Nike seals lengthy renewal with German Athletics Federation
The German Athletics Federation (DLV) has agreed a long-term extension to its partnership with US sportswear giant Nike.
Temple secures enhanced terms through Under Armour extension
US sportswear firm Under Armour has secured a long-term partnership extension with the Temple University Department of Intercollegiate Athletics.
Nike extends with Clemson Tigers
US sportswear giant Nike has signed a long-term extension to its partnership with Clemson University’s Tigers sports teams.
UW-Green Bay earns its stripes with Adidas
Sportswear giant Adidas has agreed a long-term partnership with the University of Wisconsin-Green Bay’s athletics programme.
From tee to Galvin Green for European Ryder Cup team
Swedish high-performance clothing brand Galvin Green has agreed a partnership with the European Ryder Cup team.
Adidas extends with Indiana University Athletics
German sportswear giant Adidas has agreed an extension to its partnership with Indiana University’s athletics department.
Adidas set to replace Reebok as NHL partner – report
North America’s National Hockey League has agreed a long-term kit deal with sportswear giant Adidas that could allow for teams to display sponsors on their playing jerseys, according to Canadian broadcaster TSN.
Nike signs long-term extension with University of Virginia
US sportswear giant Nike has signed a long-term extension to its partnership with the University of Virginia’s Cavaliers sports teams.
Arizona Wildcats recommit to Nike
US sportswear giant Nike has agreed a long-term extension to its partnership with the University of Arizona’s Wildcats sports teams.
Under Armour expands NBA partnership
Sportswear company Under Armour has expanded its partnership with the North American NBA basketball league in a new multi-year deal to begin in 2018.
Speedo builds on Fina relationship with Swimming World Cup deal
Swimwear brand Speedo has signed an agreement with Fina, the global governing body of aquatic sports, to become the exclusive swimwear and swim equipment supplier to the Swimming World Cup series.
Adidas secures Pac-12 deal
US college sports conference the Pac-12 has agreed an official partnership with German sportswear giant Adidas.
Nike extends with Appalachian State Mountaineers
US sportswear giant Nike has extended a partnership with Appalachian State University under which it will continue supporting its athletics department.
Joma enters Basketball Bundesliga with Phoenix Hagen
Spanish sportswear company Joma has entered into a partnership with German Basketball Bundesliga club Phoenix Hagen.
Under Armour laces up with USA Boxing
US sportswear manufacturer Under Armour has agreed to become the official performance partner of USA Boxing.
Ecco: Add-on sales through golf sponsorship
Danish shoe manufacturer Ecco is looking to golf for additional retail opportunities, Jesper Thuen, global marketing manager at Ecco, told Sports Sponsorship Insider.
Empoli confirms new kit partner and main sponsor
Italian Serie A football club Empoli has secured new partnerships with Spanish sportswear company Joma and sports supplements provider Gensan.
Kooga bolsters rugby presence with Leicester Tigers deal
English Premiership rugby union team Leicester Tigers has sealed a long-term kit deal with sportswear manufacturer Kooga.