Sporting Apparel
America’s Cup and Oracle Team USA on firm footing with Sperry deal
Footwear manufacturer Sperry has entered into a partnership with the 35th America’s Cup and the sailing event’s reigning champion, Oracle Team USA.
New Balance to replace Asics as NYC Marathon partner
Global sportswear brand New Balance has agreed a multi-year deal to replace rival Asics as the official apparel and footwear partner of the New York City Marathon.
Colorado State agrees lucrative Under Armour extension
Colorado State University’s athletics department has agreed a five-year extension to its partnership with US sportswear manufacturer Under Armour.
Title sponsor secured for WBBL debut
Sports retail store chain Rebel has agreed a deal to become title sponsor of the inaugural Women’s Big Bash League, a new Twenty20 cricket competition being launched in Australia.
Resurgent River Plate confirms lucrative Adidas extension
Argentine Primera División football club River Plate has confirmed it has agreed to a lucrative extension of its partnership with Adidas.
FIVB nets global partnership with Asics
The International Volleyball Federation (FIVB) has entered into a global partnership with Japanese sportswear manufacturer Asics.
Louisiana Tech switches from Nike to Adidas
The athletics department of Louisiana Tech University has agreed a partnership with German sportswear giant Adidas, bringing to an end its association with rival brand Nike.
Stade de Reims sign new kit partner
French Ligue 1 football club Stade de Reims has agreed a new kit partnership with Hungaria.
TYKA enters UK cricket market with Somerset deal
India-based sports clothing and equipment manufacturer TYKA has entered into a partnership with English country championship cricket club Somerset.
US Alpine Ski extends with long-term apparel partner
Sports clothing manufacturer Spyder has struck a deal with the US Ski and Snowboard Association to extend its long-term partnership with the US Alpine Ski national team.
Swiss Football Association scores Puma extension
The Swiss Football Association (SFV) has extended its partnership with German sportswear giant Puma.
North Carolina State secures financial upgrade with Adidas extension
German sportswear giant Adidas has agreed a six-year extension to its partnership with the N.C. State Athletics department of North Carolina State University.
Munster Rugby extends Adidas kit deal
Irish Pro12 rugby union club Munster has renewed its partnership with German sportswear giant Adidas.
Melbourne Storm claim innovative apparel partnership
Australian NRL rugby league club Melbourne Storm has agreed a partnership with sportswear brand Star.
Canterbury picks up Lions contract
The British and Irish Lions rugby union team has agreed a new partnership with sports apparel company Canterbury.
Adidas replaces Nike as East Carolina partner
German sportswear giant Adidas has agreed a 10-year partnership with East Carolina University’s department of athletics.
University of Texas gives green light to lucrative new Nike deal
The University of Texas is set to extend its partnership with US sportswear giant Nike with a groundbreaking new deal.
OrthoLite steps up with Nets partnership
Shoe insoles manufacturer OrthoLite has entered into a partnership with NBA basketball franchise the Brooklyn Nets.