HomeNewsNewsClothing & Accs.BasketballUSA

OrthoLite steps up with Nets partnership

Shoe insoles manufacturer OrthoLite has entered into a partnership with NBA basketball franchise the Brooklyn Nets.

Under the deal, the terms of which were not disclosed, OrthoLite will serve as the presenting sponsor of Team Hype, the Nets’ tumbling and cheer stunt squad.

OrthoLite will provide insoles for members of Team Hype and take part in a range of joint initiatives and promotional efforts during Nets home games throughout the 2015-16 season. 

In addition, OrthoLite will benefit from premium signage placement during Team Hype performances as well as various other branding around the Nets’ Barclays Center home arena and on the team’s official media platforms.