Sporting Apparel
Russian Olympic Committee signs up new kit partner
The ZA Sport arm of Russian designer ZA Group has entered into a partnership with the Russian Olympic Committee (ROC).
Sydney Swans secures trio of corporate partners
Australian Football League franchise Sydney Swans has entered into corporate partnerships with Nike, Dexus and Science in Sport.
Adidas expands US college portfolio with Ohio
German sportswear giant Adidas has entered into a multi-year partnership with the athletics department of Ohio University in the US.
Middlesex partners with Nike, revamps brand
English County Championship cricket team Middlesex has signed a kit partnership with US sportswear giant Nike and revealed a new brand identity ahead of the start of the 2017 season.
Umbro to replace Nike as Werder Bremen’s kit partner
German Bundesliga football club Werder Bremen has announced that UK sportswear manufacturer Umbro will serve as its kit supplier from the 2018-19 season onwards.
British Rowing signs landmark partnership with Mizuno
Japanese sportswear and equipment company Mizuno has entered into a partnership with the British Rowing national governing body.
Matchroom Boxing hails landmark JD partnership
UK boxing promoter Matchroom has agreed a multi-year partnership with sports fashion retailer JD.
Tour of California signs Assos as apparel partner
Swiss cycling apparel brand Assos has entered into a partnership with the Tour of California UCI WorldTour cycling race.
Dutch Olympic Committee replaces Asics with Fila
The Netherlands Olympic Committee*Netherlands Sports Federation (NOC*NSF) has entered into a new apparel partnership with South Korean sportswear brand Fila.
Nike engages in wide-ranging Fiba partnership
The International Basketball Federation (Fiba) has signed an 11-year strategic partnership with US sportswear giant Nike that will cover the world governing body’s senior men’s, women’s and youth national team competitions.
Under Armour replaces Dryworld as Fluminense partner
Campeonato Brasileiro Serie A football club Fluminense has entered into a kit partnership with US sportswear manufacturer Under Armour.
Warwickshire signs new kit partner
English County Championship cricket club Warwickshire has entered into a partnership with sporting goods manufacturer PlayerLayer.
Adidas renews Harlequins partnership
English Premiership rugby union club Harlequins has extended its partnership with German sportswear company Adidas.
Commonwealth Games Canada secures new kit partner
Sportswear company Kukri has agreed a partnership with the Commonwealth Games Canada (CGC) organisation.
Adidas teams up with Rutgers
German sportswear giant Adidas has secured a partnership with the athletics division of Rutgers University in the US.
WMRT gears up for new era with Sail Racing International
Sailing’s World Match Racing Tour has agreed a three-year apparel partnership with Swedish company Sail Racing International.
Macron extends with Lazio, partners Deportivo
Italian sportswear manufacturer Macron has extended a kit supplier agreement with Italian Serie A football club Lazio and partnered with Spanish LaLiga outfit Deportivo La Coruña.
Erreà enters F1 with Sauber partnership
Italian sportswear company Erreà has moved into the Formula One motor racing championship through a partnership with the Sauber team.