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Adidas teams up with Rutgers

German sportswear giant Adidas has secured a partnership with the athletics division of Rutgers University in the US.

The deal will run for seven years, from the 2017-18 college season through to the end of 2023-24.

Adidas will serve as the official athletic footwear, apparel and accessory brand of the university’s Scarlet Knights sports teams.

In addition, Adidas will work with the university and its athletics division on a series of marketing campaigns and on-campus retail development initiatives.

According to the Gannett New Jersey agency, the agreement is worth a total of $11m (€10.4m). The university’s deal with current partner Nike expires at the end of June.