Sporting Apparel
Polo bodies join forces for showpiece event
U.S. Polo Assn., the official brand of the United States Polo Association, has been named as the official apparel sponsor of the Argentine Open, one of the sport’s leading events.
Vissla renews with ISA para-surfing championship
Surf clothing brand Vissla has extended its presenting sponsorship deal with the International Surfing Association’s World Adaptive Surfing Championship para-surfing event.
French Basketball Federation switches from Adidas to Nike
The French Basketball Federation (FFBB) has agreed a kit deal with US sportswear company Nike.
Hugo Boss to make switch from F1 to Formula E
Hugo Boss chief executive Mark Langer has revealed that the German fashion house will end its partnership with Formula One motor-racing team Mercedes in favour of switching its motorsport sponsorship strategy to the Formula E electric car-racing series.
Santini adds Trek-Segafredo to cycling portfolio
UCI WorldTour cycling team Trek-Segafredo has entered into a partnership with Italian sportswear manufacturer Santini.
AFL’s Eagles sign new kit partner
AFL Aussie rules football team the West Coast Eagles has agreed a kit partnership with Australian sportswear manufacturer ISC.
Nike adds London Game to NBA partnership
US sportswear company Nike has enhanced its relationship with the NBA by becoming the presenting partner of the North American basketball league’s upcoming game in London.
Lotto backs Next Gen ATP Finals
Italian sportswear manufacturer Lotto has agreed a deal to sponsor the inaugural edition of the Association of Tennis Professionals’ (ATP) Next Gen Finals.
Adidas adds Southern Mississippi to college portfolio
The University of Southern Mississippi has entered into a long-term partnership with German sportswear company Adidas.
IRFU bags Intersport deal
The Irish Rugby Football Union has agreed a sponsorship deal with sports retail group Intersport Elverys.
Mizuno adds Boat Race to rowing portfolio
Japanese sportswear and equipment company Mizuno has been named as the official performance apparel partner of the Boat Race, the annual rowing race between the English universities of Oxford and Cambridge.
NRL’s Dragons sign kit partner, shirt sponsor
Australian NRL rugby league club the St George Illawarra Dragons has agreed a deal for sports apparel and footwear company XBlades to become its new kit supplier, while the team has also signed a shirt sponsorship deal with Westfund Health Insurance.
AC Milan set to unveil new partner after confirming Adidas split
Italian Serie A football club AC Milan has confirmed that it has agreed a deal with a new kit supplier after opting to end its long-standing partnership with German sportswear manufacturer Adidas.
Umbro rekindles ties with Santos
UK sportswear company Umbro has signed a kit supply deal with Campeonato Brasileiro Serie A football club Santos.
Under Armour extends Austrian Ski Federation deal
US sportswear manufacturer Under Armour has renewed a partnership with the Austrian Ski Federation (ÖSV).
Portuguese Football Federation extends long-running Nike deal
US sportswear company Nike has renewed its partnership with the Portuguese Football Federation (FPF).
PSA renews with clothing partner
The Professional Squash Association has extended and expanded its partnership with Swedish sportswear company Salming Sports.
Dæhlie extends backing of Ski Classics
Norwegian sports clothing manufacturer Dæhlie has renewed its sponsorship of the Ski Classics series of long-distance skiing events.