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Dæhlie extends backing of Ski Classics

Norwegian sports clothing manufacturer Dæhlie has renewed its sponsorship of the Ski Classics series of long-distance skiing events.

Dæhlie will continue to serve as the series’ official clothing partner for three more years as part of the extended deal.

Dæhlie will continue to work with Ski Classics organisers to develop the series’ official clothing shop, which will sell custom-designed products and selected Dæhlie items. The shop will provide Ski Classics fans with offers and discounts.

Dæhlie will also launch an ambassadors program, through which it will recruit six long-distance cross-country skiers to test products and share their experiences.

Dæhlie first partnered with Ski Classics in October 2016.

Øystein Bråta, commercial director in the Nordic market of Active Brands, Dæhlie’s parent company, said: “After a successful first season we have decided to prolong this partnership and continue to support the Visma Ski Classics Tour. This is a unique opportunity for us to reach cross-country skiing enthusiasts all over Europe and be part of their journey before, during and after their races.

“We are truly impressed by the work done by the Ski Classics organisation and look forward to getting more enthusiasts out on the tracks with Dæhlie performance apparel.”