Soft Drinks

The Australian National Rugby League’s Melbourne Storm rugby league club has extended its partnership with Coca-Cola Company-owned sports drinks brand Powerade.

Beverage company Coca-Cola has signed up as the title sponsor of the inaugural 2014 International Premier Tennis League (IPTL).

Drinks company FAL Healthy Beverages has agreed a two-year sponsorship deal with Australian Big Bash League Twenty20 cricket team Melbourne Renegades.

English Premier League football club Manchester United has entered into a multi-year sponsorship deal with Nigerian food and beverage company Chi Limited.

Energy drinks brand Monster Energy has agreed a multi-year extension to its sponsorship of the International Motorcycling Federation’s (FIM) Motocross World Championship with series organiser Youthstream.

Australian NRL rugby league team Penrith Panthers has signed a two-year renewal to retain flavoured milk brand Oak as its major sponsor.

Energy drinks brand Monster Energy has signed a multi-year extension to its sponsorship agreement with the International Motorcycling Federation's (FIM) Speedway World Championships.

Juice drink brand Capri-Sun has agreed partnerships with German Bundesliga football clubs Bayern Munich, Borussia Dortmund, TSG Hoffenheim and Werder Bremen for the 2014-15 season.

Drinks brand Monster Energy has signed a two-year extension to its sponsorship of Japanese motorcycling company Yamaha’s MotoGP operation.

The 2014 National Football League (NFL) International Series will create significantly more media value for its sponsors than the previous series due to a number of factors.

Lotte Chilsung Beverage Co. has signed up as a sponsor of the 2015 Gwangju Summer Universiade multi-sport event.

PepsiCo-owned isotonic drinks brand Gatorade has agreed to become a partner of the Ironman triathlon series.

Soft drinks manufacturer A.G. Barr has agreed a two-year deal to become a new partner of Scottish Rugby, the governing body of rugby union in Scotland.

Honda Racing Corporation has agreed an expanded two-year partnership with energy drinks manufacturer Red Bull for its Repsol Honda MotoGP motorcycling team.

Glasgow 2014 has signed up beverage brand Gatorade as a sponsor of the Commonwealth Games ahead of the start of the multi-sport event in the Scottish city this week.

Beverages group Dr Pepper Snapple has entered into a sponsorship agreement with Major League Baseball franchise the San Francisco Giants.