Retail
Cricket Australia signs wide-ranging Woolworths deal
Supermarket chain Woolworths has entered into a partnership with the Cricket Australia national governing body.
Dubai Duty Free extends as top-tier WTA partner
Airport retailer Dubai Duty Free has renewed its global sponsorship of the Women’s Tennis Association.
Norway’s Coop backs FIS Cross-Country World Cup
Norwegian retail cooperative Coop has agreed a deal to sponsor the International Ski Federation’s (FIS) Cross-Country World Cup.
French Football Federation seals Intermarché deal
The French Football Federation has continued its recent sponsorship drive by partnering with supermarket chain Intermarché.
Carrefour to end major sports sponsorships
French supermarket chain Carrefour has opted to end its sponsorship of the French Football Federation and the Tour de France cycling event from next year.
Cruzeiro secures trio of kit sponsors
Campeonato Brasileiro Serie A football club Cruzeiro has signed kit sponsorship deals with supermarket chain Supermercados BH, technology products retailer iPlace and home improvements retailer ABC da Construção.
NFL’s Packers extend partnership with Kwik Trip
NFL American football franchise the Green Bay Packers has moved to extend and expand its partnership with US convenience store chain Kwik Trip.
MLB’s Phillies sign grocery partner
Major League Baseball team the Philadelphia Phillies has entered into a multi-year partnership with the Giant Food Stores chain of retail outlets.
Dubai Duty Free extends backing of golf’s Irish Open
Airport retailer Dubai Duty Free has renewed its title sponsorship of the Irish Open European Tour golf event.
Lidl makes statement in extending LGFA deal
Supermarket chain Lidl has renewed its partnership with the Ladies Gaelic Football Association and has pledged to invest €3m ($3.6m) into the body as part of a new three-year agreement.
Polish FA secures extension with long-term sponsor
The Polish Football Association (PZPN) has renewed its sponsorship deal with national supermarket chain Biedronka.
Sponsorship in the IT sector, 2018
National adds Washington Nationals to MLB portfolio
Major League Baseball franchise the Washington Nationals has entered into a sponsorship deal with rental car company National.
Tedi upgrades to become Hertha Berlin’s main sponsor
European retail store chain Tedi has upgraded its partnership with Hertha Berlin to become the main sponsor of the German Bundesliga football club.
Lidl upgrades partnership with German Handball Federation
Supermarket chain Lidl has renewed its partnership with the German Handball Federation (DHB).
MLB’s Giants, Yankees sign new deals
The San Francisco Giants and New York Yankees North American Major League Baseball franchises have sealed partnerships with business spend management company Coupa Software and membership warehouse club operator BJ’s Wholesale Club, respectively.
Spar signs first cycling partnership with Team Dimension Data
Convenience store chain Spar International has signed up as a sponsor of UCI WorldTour cycling outfit Team Dimension Data for Qhubeka.
Austrian FA signs up new sponsor
The Austrian Football Association (ÖFB) has agreed a partnership with domestic supermarket chain Billa.